Press Release Q & A: Getting Media Attention in Different Countries
I received a question from a subscriber regarding press releases and living in one country while targeting customers in other countries.
“I am from Malaysia and I have purchased your Press Release Profits. I am only targeting the US and the European market. I looked through your sample Press Release and on the top portion it has the name of the person, company name address, telephone number and others and it starts with the location where the person is from. I am from Malaysia. Can I still send a press release? Do I state I am from Malaysia?”
I can see how this person might feel discriminated against, but without knowing what type of product or business he has, it makes it a bit tough to give him precise advice on the situation. That being said, I do have some information that I hope helps him or someone else in a similar situation.
If the product or website is something very unique, being from another country may not pose any problem. For online media, you can certainly try to submit without an address or phone number. However, if your faxing or snail mailing to a media outlet that prefers that form of submission, you’d have to provide similar return information.
There are services that will receive and handle mail and phone calls for you. There are companies set up just for this purpose or a local Virtual Assistant might be willing to provide the service at a good price.
If you need more information regarding press releases for your business you can find it here => http://www.pressreleaseprofits.com
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If You Could Turn Back Time
Over at my mom’s mentoring community, Mom Masterminds one of our newer members asked a great question a few days ago.
She wanted to know, if we had it to do all over again from the beginning, where we would start and what information we would put to use first?
The response was huge and everyone had their own opinions of what things they consider most valuable to their particular businesses. Almost all of those who replied had at least one thing to say about their lists and how they would have concentrated on that more. But that wasn’t the only thing the other members had to share. Here are just a few of the many replies.
“All in all I wouldn’t do that much differently, I think making mistakes and learning from them as you go along is part of evolving as an entrepreneur. The trick is to know when to let go of something that isn’t working and when to keep persevering.”
“I would have not spent so much money learning tactics that I did not apply only to find out none of it was the magic bullet.”
“Not wasting the lists that you do have.”
“Always be hungry. Never stop trying to be better, faster, more organized. Never get comfortable. Constantly challenge your plans and goals. Always acknowledge your weaknesses and embrace them by finding ways to minimize them. You can’t do everything. You have to learn to let go.”
“Staying focused on one thing instead of splintering off into hot new ideas. I probably wouldn’t change a thing because the process is just as important as the end result. It’s who you become in the process of building a business that makes you successful… and some of us have to learn more than others!”
And for those of you who want it here’s my two cents on the subject.
I would have concentrated on building and working with my mailing list from the beginning. It took me a long time to realize how profitable my list can be. Don’t get me wrong, my traffic and content have been excellent producers too, but you can really learn a ton by connecting with your list, by providing them with excellent content and getting them to buy stuff.
How about you? If you could jump into a time capsule and go back to the beginning of your online business ventures, what would you have done differently?
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I Wouldn’t Do That to You: The Copywriting Sweetie Builder DOES That!
I’ve had a number of customers ask me how or even if they can save their work for editing later in the page builders included with Copywriting Sweetie. Absolutely! I work smarter not harder and I don’t want you to have to work yourself to death or do double work either.
If you read through the complete software/copywriting guide you’ll find instructions on how to save your work at the end of each builder chapter, but I’ll go ahead and give you the instructions here as well.
To save your work for further editing, you have to save the project in the builder software. Click “File” at the top left of the software and choose “Save as”. You can then choose where to save the “data file” on your computer. This will allow you to reopen the page and edit it at a later date. Here are two screenshots that show you how.
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Sharing my Knowledge: Copywriting Sweetie Now Available
I’m excited to show you what I’ve been working on for what seems like forever now. Today is the day I launched Copywriting Sweetie.
Based on my own experience selling on the net for nearly 5 years, Copywriting Sweetie was born to give other online marketers (you) the tools necessary to make their customers eager to buy their products and wanting to learn more from them, without using down your throat or in your face techniques. I created this course and software combination based on what I’ve learned works over my years of writing copy on and offline. It’s hype-free and focuses on honest and informative selling that results in satisfied customers who know they are getting exactly what they want.
Just some of the tools included in Copywriting Sweetie are:
- Step by Step Web Page Builders and Guide
- Training Audios and Transcripts
- Video Critiques
If you order by January 20th I’ve got a special bonus for you too. You’ll need to go here to find out what that bonus is though.
http://www.copywritingsweetie.com
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Shady CSS Users You Can Run but You Can’t Hide Anymore
If you’re tired of the way your site looks and want a change, but don’t want to deal with changing your HTML, then CSS (cascading style sheet) files can be your best friend. You can easily give your site a face lift with the help of these files without having to spend hours on end adjusting your HTML code.
However, like all things, there are some web designers who have taken the use of CSS and gotten a little sneaky with it. Using CSS a site owner can easily hide content from their visitors. By filling their HTML code with keyword stuffed content, the search engines would index the site based on those keywords, but the visitors would never see all the keyword overloaded content.
Nothing like trying to pull the wool over a search engine bots’ eyes hu? Nice try guys, but you can’t hide anymore. According to an article I read at IMNewsWatch.com, it seems that to combat this problem, Google is now indexing CSS files. You can read the article here => Does Google Read CSS Files?
Not that you needed one, but there’s just one more reason tricky tactics don’t pay off in internet marketing.
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Give Them Everything They Need
When you own a brick and mortar store, it’s easy to “be there” for your customers. You can greet your customers, see what items interest them and immediately help them with any questions they may have about your product or service.
Even though many people treat their websites the same way, it doesn’t work that way online. Brief information with an invitation to email you or even call you for more information just doesn’t cut it.
In the clickable world of the internet, people don’t stop to ask questions. Your website has to be your sales person. People have questions, but if your site doesn’t answer those questions without the customer having to work for the answer, more times than not, the visitor will move on to the next site.
You need to provide your visitors with everything they could possibly need or want including answers to their objections, product specifications, pricing, etc. right on your site. I know what you’re thinking now, “So Alice, how do you make sure your site has everything necessary to keep the customer AND get the sale?”
I’m going to show you exactly how…but not until Wednesday. Not only am I going to tell you, but I’m going to have the tools for you to do it!
Come back on Wednesday, when I announce the launch of Copywriting Sweetie, to get all the details. Even better, be the first to know when the product launches by signing up here => http://www.copywritingsweetie.com/tips.html
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Free Blogging Calendar – COOL!
I wanted to just share a really cool resource from Lynette Chandler on blogging. It’s 9-page guide called a “BlogCalendar” that provides you with tons of blogging topic ideas throughout the entire year. I tell you, this is going to be a lifesaver for me. There are no shortage of ideas!
It doesn’t cost a thing and you don’t have to opt-in to anything. Just grab it at:
http://www.AliceSeba.com/BlogCalendar.pdf
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Too Much Time on My Hands
Remember that Styx song?:
Too much time on my hands, its ticking away with my sanity
Ive got too much time on my hands, its hard to believe such a calamity
Ive got too much time on my hands and its ticking away from me
Too much time on my hands, too much time on my hands
Too much time on my hands
Sadly, I can’t get that song out of my head because I have a similar problem. Over the holidays, I could barely get any work done with the boys home for the holidays. So, here I am now with an opportunity to catch up. The boys are spending the night with my parents-in-law and I can work all day. I have huge to-do list, a few product launches to get done ASAP, and I’m slacking off and unfocused.
It’s funny, if I have two hours to get work done, I’m as productive as productive can be. Give me a whole day and I’m a mess!
T-t-t-t-too much time on my hands!
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