Author Archive

If you haven’t heard yet, there’s a big product launch in the works in Internet Marketing land. John Reese has been talking a lot about outsourcing and shown you the wonderful things he’s learned for himself through leveraging the work of others.

But what if you don’t necessarily dream of having a Ferrari in your driveway? Seriously, how could you fit 3 kids in there anyway?

Let’s think about it for a second

What if you’re a mom or dad that simply wants more time with their family?

Or what if you want to afford a flexible lifestyle that allows you to pursue other interests, community service, etc?

Or what if you just don’t want to work so darned hard? After all, you’re a business owner, not an employee.

If that sounds more like you, the basic formula is the same. You can leverage the work of others and get that lifestyle YOU’RE looking for.

Here’s how it started for me and maybe some of this will sound a little familiar to your own life:

It was 2002 and I was just starting my online business. With some smart planning and a whole lot of luck, I created a website that was
growing to be very popular. It had lots of content and an active forum.

Problem was, I was overwhelmed and felt chained to my computer. I was worried if I left, I would miss an important email. I was afraid someone would post some disgusting spam on my forum in my absence. I just really felt compelled to be close by at all times. Add to that, I was writing and publishing all the content…keeping me way too busy and stressed out!

I decided enough is enough, I needed help. I didn’t have a lot of cash to play with, but started by hiring a VA to work a couple hours a week to answer email. I hired someone to manage the forum for a small monthly fee and some added exposure for her business. I also hired someone to manage our ad sales on a percentage basis.

In short, all this meant I had a heavy weight lifted off my shoulders and it didn’t cost me much at all.

Slowly, I gave my team members more responsibility and hired more people. The new found focus I had meant I could work less, but it also meant I was now much more focused. I could finally concentrate on building my business, rather than certainly working it. I also had a heck of a lot more to spend time with my growing family.

If you’d rather be building than working, it’s simple for you to do as well

Even if you’re on a budget, you can start hiring help. While John’s formula is to focus on hiring inexpensive overseas workers, you can still afford to hire locally…without losing your shirt. Start small and then grow. And personally, I prefer to hire my contractors from the same areas from which most of my business comes from. It just makes sense to give back to the community that gives to me. And what’s key is that you hire the right people, not that you found someone to work for $2 per hour.

And ahem…if you would prefer to use your money directly for hiring people, instead of on a really high-priced education, Melissa has what you need to get started. If you haven’t already seen inside Outsourcing Sweetie – I’d recommend you do so.

It’s only $10 for access and if you want to pay for John’s course, you can expect to pay about 200 times more.  That’s a heck of a lot of hours you could actually hire someone to WORK on your business, instead of watching some videos about hiring people. OUCH!

It covers everything you need to know to free up your time including:

• How to outsource on a budget: You are the CEO of your business, you stunt your growth if you feel you have to do every task.

• What to outsource: It’s one of the biggest questions people have. You might feel you don’t have time to train people, you know the work the best, etc…but the thinking is backward. Learning to let go of tasks that are costing you time and money are key to growing your business.

• How to find quality contractors: We’ve all heard horror stories and heck, you may encounter a horror story or two, but when you know how to look for and approach contractors, things can go a lot more smoothly.

• Communicating effectively with your contractors: It’s absolutely crucial that you know how to communicate with your contractors if you want results. I’d say 8 times out of 10 when someone tells me their contractor did a bad job, it comes down to poor communication. If you don’t say what you want, you simply aren’t going to get it.

• Building your team for business growth: This isn’t about hiring cheap labor to get some tasks done. It’s about working with people on an ongoing basis, so they can become valued members and contributors to your team. When you get someone good, treat them like gold and give them ongoing work.

How do you get started?

Overall, the important thing is to get started with getting the help you need. Think about what you hate doing most about business. What causes you stress? What takes you more time than it should? What causes you to procrastinate and put the rest of your business on hold? Start by getting those things off your plate.

Once you’ve got a valued member on your team and you become more productive and more profitable, give them more tasks and add more people to your team.

One of the best ways to find good people is through word of mouth. Ask your fellow online business owners for a recommendation. You can search freelance sites as well, but sometimes finding that perfect member for your team, is closer than you think.

Give them a bit of work at first or a project to take care of, to see how you work together and what their output is like.

As I mentioned, good communication is incredibly important. It’s key to getting the job done right and to building a solid relationship with your team member. Always provide as much detail as possible in how you like things done. While this can be time consuming at first, the more your team member gets to know you, the easier it will be to add more work for them to do.

One note: it’s OKAY to use an outsourcing company.

If you have reviewed John’s videos, he tells you shouldn’t use an outsourcing company, but that you should go straight to the labor source. This may or may not be appropriate for your own business.

When it comes to overseas hiring, I personally would tend to stay away from an outsourcing company because I would feel uncertain about the conditions and wages the actual employees receive. I would be unwilling to possibly risk employing the services of a virtual sweatshop. That does NOT mean that overseas outsourcing companies are all sweatshops. It just means, the risk isn’t worth it for me.

And truthfully, you could run into the same issue in hiring an American company if they happen to outsource their own work overseas. However, if you do your homework and due diligence, I think you can come up with the right answers.

Outside of that point, one of the reasons you might want to employ an outsourcing company is simply for time management and to avoid the stress that comes with managing individual contractors. Even though you can find great workers by going directly to the source, sometimes an outsourcing company can be the glue that holds your project together.

Instead of dealing with flaky contractors who disappear without completing work and sometimes take deposits with them, you can work with a company that ensures everything gets done.  If the company is reputable, they’ll get it done for you. If the company is not, and it sounds like John found a bad apple or two, they may take longer than necessary or never get it done. About half the people who work for me on a regular basis, I went to directly…but in some cases, I just prefer to get my projects done with someone else holding the wheel.

John suggests that you can hire a project manager in house, instead of letting the outsourcing company do it. In fact, that’s what we’ve done with All Custom Content. Annette & I have an AWESOME project manager that manages clients projects and writers. This  frees up our time for more important work. But the thing is, it may be a while before you get there. If you only have a few contractors, it may not be practical to have your own project manager and that’s where working with a company that delivers the finished product to you, just as you wanted it, can make all the difference.

Keep at it, it’s worth it.

I’ve gone from that frazzled mom trying to build a site and community to the CEO of my business. Currently, I work about 6-8 hours per week and focus in what I like doing and what I am good at. To me, that means my focus is marketing and copywriting…while most of the other details are tended to by my team and business partners. The amount I work changes, depending on the time of year, what’s going on in my life and really, how much I feel like working.

For you,  the amount you work and your focus might be a little different, but the important thing is you find where you are best contributing your business growing.

It’s a good life and it’s possible for you to carve out the life you’re looking for too. Where will you start or continue on that journey?

Further Study

Click here to $10 access Outsourcing Sweetie. Complete with study guide or audio, if you prefer, plus training materials for your contractors and other useful tools.

By the way, that’s my affiliate link…just so you’re in the know. I can’t offer you an iPad as a bonus for using my link, nor will I be cruising to the Bahamas on what I might earn. But what I do know is that you’ll feel much more capable of hiring good help and getting a whole lot of your life back.

For those who know me and know me well, it comes as no surprise that I love Melissa’s series on “Work Less, Earn More“. It’s a favorite topic of mine and over the past 8 years, I have continuously looked for ways to maximize my time and I’ve gladly shared my tips along the way.

I think Melissa has touched on a lot of the resistance online business owners have to working less and earning more. Sure, it sounds like a great idea in theory…but people hold themselves back. Melissa has talked about:

• Is it too good to be true?
• Needing to stay committed to the goal.
• Working out a budget, even if you think you can’t afford it.
• Letting go (Melissa’s just too nice to say it, but she means stop being a CONTROL FREAK!)

She also has another post planned for later this week and I’m sure she’ll bring even more insight and guidance. You gotta admire Melissa and all that she’s accomplished. She’s the mom of 3 and is fighting daily to get appropriate medical care for her littlest one who has been diagnosed with a very rare disease. You can bet she’s got a lot on her plate, but she seems to manage it flawlessly and with zero complaint. This gal has her priorities in order.

The Key: Live It, Breathe It

Melissa talked about committing to the idea of working less and earning more…and if you’re going to do it with any vigor, you’ve got to start here. But it’s not enough to say you’re committed, you need to have a REASON WHY. Sure, one of the reasons may be to earn a good living, but you can work tons and earn a great living. You need motivation to continuously REDUCE the amount of work you’re doing, without sacrificing your profits.

Some of these reasons might be:

• More time with your family.
• The ability to support your spouse in their dreams and goals.
• A hobby or other interest.
• A higher calling or charitable work

…or it could be anything that’s important to you. For Melissa, it’s a need to be there for her son and other family members. For me, it’s family and having a comfortable lifestyle with plenty of freedom. For you, it’s something you need to discover for yourself.

If you’ve been glued to the computer for the past few years and you’ve lost sight of the other things that might be important in your life, take some time to rediscover or even newly discover what you want out of life.

If this causes any stress or fear in you, keep in mind Melissa’s lessons on letting go and consider these things as well:

• Your business will not fall apart if you stay away from it for a while. If you’ve got the right help in place, you can start taking more time away from your business. And even if you don’t have the right help in place YET…I’m willing to bet that you’re placing more importance on your presence than you need to be. It sounds cruel, but it’s a realization that all business owners need to come to if they want to move onward and upward.

• A lot of what you do on a daily basis, probably isn’t necessary. If you’ve been duped into thinking Twitter, Facebook or Linked In are your key to success…find new role models. Ask a “social media expert” how much time they spend “working on their business” and you’ll be mortified. And even outside of socializing your day away, there are probably plenty of non-profitable activities you can shave out of your day. Get rid of unprofitable and time-sucking websites, projects and tasks.

• Put together your training materials once, train your helper and take it off your plate. The time you’ll save in the long run will be immeasurable. Over time, you’ll become more and more efficient at training and when you find the right long-term contractors, the relationship you forge will prove invaluable.

Whatever your budget, if you figure out what’s important to you, evaluate what you actually do in your business and make plans to get the help you need…you’re gonna get there. Work as little or as much as you’d like. It’s all within your control.

Have you ever started online business or website and found yourself saying, “This market just doesn’t buy anything!”

You are most certainly not alone.

In this information age, full of free free free, sometimes we get all caught up in the hoopla and we forget we’re trying to turn a profit from our online venture. Of course, it’s all well and good to help people and give stuff for free, but we all gotta eat some time. The good news is, sometimes all it takes is a slight adjustment to your target market. Because realistically speaking, if you’re positioning yourself to attract people who just want free stuff…you’re going to have a heck of a time to get them to buy something.

Here are some common adjustments that might fit your own business

Disclaimer: These are not one-size-fits-all ideas. They may work or they may not for your market. You need to evaluate your own business and measure the results of any adjustments you make.

• Go from providing how-to information to actually DOING it for them (ex. software, services, ready-made projects). You can sell how to information, but there may just be more money in giving people the tools or already-done-for-you products and services.

• Go from the desperate portion of your market to the proactive. In some cases, the desperate buyer may be your target. Other times, you may find the more pro-active person who is always looking ahead, trying to prevent problems and ensure success may be a better target.

• Go from giving everything for free to showing your audience how to invest in themselves. You can give free information, recommend free tools and resources…but what’s that going to get you? Perhaps some very thankful readers/fans, but unfortunately, an empty bank account.

Take a good long look at your website, your subscribers, readers and your entire business? Who is naturally attracted to your offerings? Are they buyers? Are they their for a free ride? If it’s the latter…a target market adjustment may be in order and a lot of that has to do with the way we communicate with our readers.

Start by changing the way you speak to your readers – everything from your sales copy to your newsletter opt-in copy to your content. When you change the way you talk, you change those who are attracted to your marketing.

Here are some tips for changing the way you talk:

• Stop thinking you always have to offer a free resource.
• Make no apologies for recommending products.
• Make offers and recommendations regularly – they’ll get used to it or they’ll ship out (And guess what? It’s OKAY if a non-buyer ships out)
• Educate your readers about why they should purchase products.

You work hard in your online business. You painstakingly create content and products. But if you aren’t getting the results you’d hoped for…maybe it’s time to adjust.

It’s the dawning of a new age. 32.4%* (or perhaps more) of the people  using the Internet are “social media experts”. They promise you riches  beyond your wild dreams, so long as you open a Twitter and Facebook  account.

(*Yes, I completely made that statistic up…much like many of those experts are making things up as they go along too!)

While I absolutely don’t dispute the positive influence social media can have on a business, I am  alarmed by some of the advice that flies by me and  countless others in the course of their day.

Let’s take this past Sunday as an example. As I lay in bed, I opened  up Twittelator on my iPhone. It’s what I do when I’m bored, feel like  seeing what people are up to or when I feel like making some silly  observance or remark.

Although the problem I speak of is ongoing, two things stood out on  this lazy Sunday that were particularly alarming.

#1 Myth: Email is a Dying Art

A friend tweets about what could be a useful guide on backing up  your Twitter account. But the marketing was misleading and one  statement stood out like a sore thumb (like a thumb that had been  bulldozed over and over, at least 436 times). The sales page said:

“Email is a dying art.”

I could make this a long-drawn out post, extolling the power of opt-in  email marketing (it’s direct, everyone has an email address and the effectiveness of a targeted opt-in list has not diminished in the last 8 years I’ve been using them)…but  let’s forget about that for a bit.

We all know (or we should know) that the best way to make more sales  is to sell to existing customers…instead of putting all our efforts into getting new ones.  When people purchase from you, you get an email address and that’s how  to keep in touch with them. It’s how you follow up…it’s how you sell  more.

Let me repeat – everyone has an email address, at least anyone who is going to make an order from you (i.e. YOUR customer). That’s why you ask for an email address when someone buys  from you. You can suggest they follow you on a social media site, but  Twitter, Facebook or X social media site will never become the  standard of communication. Email is a standard that runs across all  kinds of platforms, plus it offers:

• Private communication: It’s how your customers can ask questions and get support. And even if you use a ticket system, it’s still in conjunction with email. And yes, while some companies provide basic help to customers through Twitter and other platforms, detailed and private help comes directly through you.

• Privileged communication: Let’s face it, our customers should be treated in a privileged manner. They’ve shown they’re interested and that they are willing to spend money. You want to give them special offers, advanced access and other perks you don’t give to just anyone who becomes a Facebook fan. You can make a TON of cash, just by treating your customers better than everyone else.

• Direct communication of any length: No 140 character limits with email. Say what you want and how you want to say it…no extra clicks to the sale required. THAT is priceless.

• Continuous access: Not everyone checks email every day, but you can bet  that IN GENERAL the consistency with the average individual checks it is more consistent than with social media accounts. Of course, there are exceptions for those who live and breathe social media, but we’re talking about the general public here. And yes of course, you need to understand your own market to know what is best for you and for them.

We Heard This Dying Song & Dance Years Ago

All these email marketing is dead myths seem all too familiar.  Rewind about 4-6 years ago and people were saying it then. At that time,  they said RSS would obliterate email. But that never saw the light of  day, for many of the same reasons social media won’t replace email as  a marketing tool. Let’s look at the RSS thing:

i. Not everyone uses RSS or even knows what it is. Same issue with  social media today.

ii. As a business, you can’t directly market/sell as well through an RSS  feed. What you blog about and what you email about is not likely to be the same. Email allows for direct marketing and  selling…and you should take advantage of that. Today, social media lacks the same powerful direct marketing possibilities.

#2 Myth: Social Media Can (or Should) Be The Backbone of Your Business

Another friend posted a link to some guy who was looking for case  studies that would prove “social media cam be the backbone of a  business”. Nope, not a baby toe bone or even a little knee cap…a  full-on backbone! He said he felt businesses could run most of their  daily operations through social media. I assume (although his blog post didn’t clearly say), he meant that sales, support and customer relations could be run completely through social media.

Now I must admit, starting my business prior to this golden age of  tweeting, gives me a different perspective. I can empathize if it
feels like social media is a relatively easy way to get some bites for your business. I think it’s very valuable for that, but if you get stuck on social media as being the crux of your business, you put your business in the hands of other companies who have other agendas in mind.

So here’s my advice to you, if you are relying on social media to  build your business, make sure you have a core business plan in place to ensure proper growth and maturation of your business on your own terms. That is, if you don’t want to work like a slave and have a business  that grows and thrives over the long term.

You need mailing lists (including a highly-treasured CUSTOMER list), you need to focus on marketing methods that don’t have you sharing  this morning’s breakfast for hours on end. And most of all, your business is yours. It depends on you, your assets and skills…it  should not depend on the latest social startup.

It’s hard to believe, but the time has arrived when I say good-bye to Internet Marketing Sweetie.

It’s been a wonderful nearly 6-year journey, but it’s time for Melissa to carry on where I left off.

And even though I’m saying good-bye to this site and project – it doesn’t mean I’m gone completely and forever. There are other ways to connect with me (details a bit later in this post) and every now and then, I’ll stop by here to make a post.

Really…if there’s one thing that can be said about the Internet marketing community is that relationships last and for that, I feel incredibly blessed. It doesn’t matter what you’re working on, when you make those connections…they stick around.

I think about the friends and business partners I met as early as 2002. Many are still here today and we still support and help each other as much as we can because…

If You’ve Got Friends, You’ll Go Far…

If you’ve made these types of connections, you’ll know exactly what I mean. These are people you can talk to about your online business, share ideas with, pool resources with and help grow each others businesses. If you haven’t made these types of connections, I really encourage you to make it a priority in 2010.

Get on the Sweetie Saturday Report Club forum, use Twitter or attend a seminar. In short, start talking to people. Look for friendship and the business benefits will come.

Before I go, I did want to share a bit about what I’ve learned during my time here, explain why I’m leaving and let you know what I’m up to now. Let’s start with…

What I Learned from Internet Marketing Sweetie

One thing that leaves a distinct impression on me is how far my clients and customers have come. I remember those who asked so many questions and needed guidance at every little step. Now they’re successful and confident business owners, helping others who are just getting started out. If you’ve stuck it out and continue to work toward growing your business…give yourself a pat on the back. Most people don’t.

Most don’t have the patience to let things grow, can’t commit themselves or simply can’t seem to make it work out. To those people, I hope they’ve found a new passion in life and something that brings them great fulfillment. An online business isn’t for everybody.

What’s really interesting is that even though I teach Internet marketing and you may have learned from me, I am certain that I have learned just as much from YOU. You have been kind enough to give me your own perspectives and approaches to business – and for that, I am so grateful.

So If I Love it Here So Much, Why Am I Leaving?

That’s a very good question and probably one that’s on a lot of people’s minds.

Balancing work and my life has always been important to me. As you know, I’m always pushing you to earn more with a lot less work!

Family and other fun pursuits are a priority in my life – so that I can enjoy life, instead of just working all the time. That means that I’ve been shaving off projects and getting really refocused in my business. Of course, I could outsource everything to my heart’s content, but Internet Marketing Sweetie always needs that personal touch for everything we put out there. So it is often a time-consuming labour of love…and one that I’m confident Melissa is ready to take on.

A Fresh Sweetie Perspective

There comes a time in every business when new ideas and a fresh perspective are needed…and that’s exactly what Melissa brings. As you know, in the past year or so, I posted my struggle with wrapping my brain around all that Internet Marketing Sweetie has become.

It’s come a long way since it was a solitary course in 2004. Now we have the blog, tons of information and a complete line up self-study products. It’s funny that when you’re stuck in the middle of it, it can be a little difficult to get that fresh perspective. Melissa certainly has it and is committed to bringing you only the best in Internet marketing help and resources.

I am leaving you in the best hands possible and that helps me realize that now is the right time to go.

So My Journey Continues

As I mentioned a few times in the past month or so, it’s like my business has come nearly full circle. I started out as a content and copywriter for pay and I’m back to focusing on helping people use writing to build their online business. I say “nearly” full circle because I’m not going back to taking clients, but I am focusing offering services and advice in the areas of content marketing. I would love to continue to be of service to you in this regard, if you are so inclined.

My informational hub is Contentrix, a project I started earlier this year. It’s a multi-author blog, providing you with a ton of great advice and blueprints when it comes to using writing for your online business. Now that I’ll have some more time to dedicate to it, we’ll be looking at expanding things and developing new ideas. Stay tuned for details.

I am continuing on with All Private Label Content, my PLR (private label rights) project with Mila Sidman. We’ve been providing quality PLR content for the past 3 years and look forward to doing more that. 2010 is really going to focus on bringing our members the best money-making content tools available.

Together with Annette Elton, we’re still going strong at All Custom Content. We do ghostwritten content, copywriting and transcription. We’ve been running this for the past couple of years and it’s a good solution for those who need original content, but don’t want to deal directly with individual writers. When you work with us, you get a project manager who follows up with all your work and can address all your questions and concerns. Headache free!

Of course, you can also fond out what’s happening by following me on Twitter.

But if you’re looking for some last bit of big picture Internet Marketing help from me, make sure you get yourself access to…

Alice’s Greatest (& Final Internet Marketing) Hits

Here’s a collection of 25 documents and 15 audio recordings from over the years…packed with solid and practical online marketing advice.

Details are here.

And hey, if you order by December 31, you will get a copy of my 2010 Planning Calendar and Guide. It’s designed to help you make more with less work…plus help you work toward a more steady source of income, month after month. Nobody likes peaks and valleys…you want to know what to expect and this should help.

Bye…For Now

Thank you so much for all you’ve shared and given me in the last few years. I welcome your questions, comments and any suggestions or ideas you may have. I’ve enjoyed working with you and look forward to doing so…just in a slightly different capacity.

Happy New Year and all the best to you and your family! To GREAT things in 2010!

I remember when I built my first website in 2002. It was a simple  site…I even used Microsoft Word to create it. Yes, I know coding  geeks everywhere are gasping in horror at the thought.

But the great thing about this site is that it was functional. It  served its purpose and served it well. Granted, esthetics weren’t
quite as important then, but just like today…if you get your message  out there to your targeted audience in a meaningful way, you’ll go far.

Fads and trends came and went. We had keyword stuffing, link farms and scraping software. Everyone was looking for a quick fix to get them their desired Internet riches. Those who approached Internet marketing from a quick fix perspective either burned out a long time ago or they eventually woke up and changed their ways. If you want long term profits, you’ve got to treat what you’re doing like a business. And if you’re actually building a business, the basics haven’t changed that much over the years.

The main core basics still apply:

You’ve got to have a target market that has money to spend and you need to have a product they want. If you want to eliminate competition, you’ve got to craft a USP (Unique Selling Position) and you need a clear message that conveys that USP. These concepts pre-date the Internet by far and aren’t going anywhere anytime soon.

Of course, web website traffic methods may arise that are unique to Internet marketing. But the way you evaluate those traffic methods hasn’t changed – not one bit. You want targeted traffic and a good ROI (Return on Investment). See – if you’ve got the basics, you can do this Internet stuff.

More basics that were here then and are still here now:

• Nurturing your regular readers, customers. Getting to know them better, giving them what they want, selling them more stuff.
• Constantly evaluating what’s working in your business and making adjustments accordingly.
• Using the written or spoken word to show compelling reasons to buy your product.

If you started with fads and have hopped from one thing to the next,  you’ve missed a golden opportunity to build a solid foundation for  your business. Just think if you started with the basics, where could  you be now? Of  course, it’s not too late…2010 still presents a  world of opportunity.

Go grab that opportunity now. And ahem, while you’re grabbing that opportunity, get your instant access to my Greatest Hits collection. It’s a collection of interviews, guides and audio recordings I’ve put together over the years. Grab yours by Dec. 24 and you also get free access for a friend…plus, you’ll receive my 2010 Planning Guide & Workbook. All the details are here.

Several weeks ago my friend, Jason Moffatt told me that he put together a report and hoped it was okay that he mentioned me in it. I took a look and was terribly flattered by what he had to say.

The report is called “The Truth Serum”

Melissa has been running a great Info Product Challenge here. She’s taken from getting you motivated, ideas for your products, ways to keep it simple, mini sites and more. I hope you’ve been following along and are well on your way to earning some extra holiday cash.

I thought I’d jump in here with some thoughts on beefing up your info products, with content you might ALREADY got sitting on your hard drive. I’m talk about PLR …or Private Label Rights content. If you’re not familiar with PLR, it’s prewritten and ghostwritten content that you can edit, brand and monetize for your own use.

PLR Comes in a Wide Variety of Formats:

• Ebooks & Reports
• Autoresponder Messages
• Articles & How Tos
• Blog Posts

The most obvious thing to do is use the ebooks and reports as stand-alone products for sale. But if you prefer to create original products, don’t dismiss PLR as a valuable option for adding something extra to your products.

A Few Ideas:

• Create a bonus or two for your main product.
• Make a giveaway report to build a list, so you can promote your product.
• Create an email ecourse using PLR autoresponder messages. The ecourse can be used to build a list or a part of the product itself.
• Put together a membership area for your members where you add new content on a regular basis.
• Make a customers-only blog where you post content and they can ask you questions.
• Take how-to content and make a step-by-step guide.
• Use excerpts or whole articles and make your main product a more comprehensive guide to the subject.
• Make a useful content site that feeds traffic to your sales page.

PLR can be a lifesaver in so many ways. It’s content for your website, it’s food for your autoresponders and it’s definitely a boost to your info products. When you beef up your products, you increase the perceived value AND create more satisfied customers.

More Ideas for PLR:

If you need more ideas for your PLR…or you’re tired of letting great content get stale on your hard drive, make sure to pick up a copy of our PLR Blueprint. It’s a handy desktop reference that shows you how to use ALL of your PLR…and to use it over and over again.