Emotional Marketing Value Headline Analyzer - Freebie Friday

I came across this one when someone posted it at The Warrior Forum. It’s an interesting tool that helps you analyze the Emotional Marketing Value of your headlines.

To tool here is: Emotional Marketing Value Headline Analyzer

You simply type in your headline and the tool gives you a score, expressed in a percentage. You can put in up to 20 words, but realize that the shorter your headline, the easier it is to get a higher percentage. BUT that doesn’t mean a shorter headline will outperform a longer one.

Out of curiosity, I swiped a headline from Michel Fortin to see what would happen:

and his 18-word headline produced a pretty nice score:

As I mentioned, I found the tool from a post on the Warrior Forum and you can read about the members little experiments with the tool here.

But what was most helpful on that thread is when Hakim Chishti, the man behind the tool took some time to explain the science behind the whole thing. His explanation really helped show how this can be a very helpful tool in increasing the emotional value in your headlines…but of course, there are other factors that go into a good headline. After all, you can use the headline to make a totally nonsensical headline and get a score of 100%.

Go ahead and read the post, where you can read Hakim’s full comments, but here are a few helpful snippets that I picked out:

“This analyzer is not meant to tell you specifically which headline is “best”. Nor does a ’score’ of 100% or more necessarily mean the headline is good.”

“When the headlines are six or more words, revising the words to produce results in the 40-60% score range, produces measurable improvement in conversions. Scores of less than 20% do not often perform well in advertising messages.”

“We have analyzed tens of millions of words of advertising copy, from past and present copywriting “greats”, online and off-line. The ad copy for most all of the best known copywriters seem to perform at the 30-35% of EMV words. ”

After reading, I went back and submitted my own headline from Affiliate Marketing Sweetie (which exceeds 20 words) and came up with:

You’ll notice that in addition to giving a score, it marked my copy as more “empathatic”…where as Michel’s headline was labeled as “intellectual”…and likely quite appropriate for our respective audiences.

Now if you’ll excuse me…it’s time for me to grab some tissues and get a little bit more emotional with my headlines.