Myth: I Am The Only Person Qualified to Write for My Business

A lot of people hesitate to get help for their businesses, particularly enlisting help for writing tasks, because they will like they will lose the voice they want to keep in their business.

They mistakenly feel that they are the only people who can bring that personality and expertise to their writing. Well, while you and I may be talented writers with the ability to connect with our audiences, allowing ourselves to think we the only ones qualified to write could end up meaning either:

1. We’ll work ourselves into an early grave.

&/OR

2. We’re not maximizing all our opportunities to promote and build our businesses through the written word.

Let’s look at just some of the things writing can do for our online business:

Writing sells our products through pre-selling and sales copy.

Words help us connect with and sell to our email subscribers.

Writing makes building incoming links possible through its distribution (think articles, press releases, etc.).

Words allow us to build meaningful (and profitable) relationships with our blog readers.

Words are the building blocks of many info products we can create to sell.

The written word ensures our customers and potential customers have their questions and concerns addressed.

Writing helps seal the deal on joint venture partnerships.

Writing facilitates communication with our assistants, contractors and service providers.

…and that’s just scratching the surface. I don’t know about you, but I can’t do all of that all by myself. I’m guessing that if you think you can do it, you’re working yourself too hard.

Having Others Help You with Writing is Not a Loss of Voice

If you’re still concerned, consider these tips to help you get a hand with your writing (whether it’s a ghostwriter, customer service assistant, JV manager or someone else):

1. If you put your name to something that someone else wrote (ex. ghostwritten articles), read and edit the content to match your voice. Just because you hire someone, doesn’t mean you throw out control of your business. Save time by having most of the grunt work done and then make it better before publish it.

2. You don’t have to put your personal name on all the writing your business produces. Sometimes it’s hard for us to separate our personal selves from our businesses. But we are not our company and our company is not us. Yes, they are very linked together, but just like every other business in the world, we need to realize that there are many faces to our business, including the people who work for us.

3. Hire people or find contributors who represent your similar values and viewpoints. While you don’t have to agree on every fine point (remember, separate yourself from your company…just a little!), you can still build a team that represents your business appropriately.

So please…don’t hold yourself back because you’re caught up in thinking this is a one man or woman show. A business that grows and survives the test of the time allows for more than one voice. It really does.