You can’t possibly answer every email or request for information from your website immediately. Unless of course you have found a way to run on no sleep and everything else in your life all but goes away. So, what’s a website owner to do? Why, use autoresponders of course.

Autoresponders can make your life 100% easier. However, if not used correctly, it can actually hurt your credibility and your business. Autoresponders were created to keep us from being tied to our computer 24/7, but that doesn’t mean you can set up a series of emails for your list and then walk away completely.

Sure, you could set up an ecourse with 5-7 emails and let that be that. Where’s the long term potential in that list if you never contact them again? Even with a specific amount of emails in your autoresponder you must be willing to keep in touch even after they have finished the course.

You have to be effective in how you approach your lists. Don’t be bland and always, always remember to make your emails personal. Don’t talk to your subscribers as a group, talk to each one individually. Make them feel like you are sitting down writing the email to your friend.

Be informative. The more information you give them (and I don’t mean information overload or a lengthy email they’ll never finish reading here) the more credibility you will build and the more likely they are to buy from you. If you just send them a few emails and then suddenly stop forever, you won’t come across as someone who is genuinely concerned about your readers.

For more on how to create an autoresponder that works for you instead of against you have a look at this article
=> How to Create Effective Autoresponders to Keep in Touch with Your Prospects

And don’t forget, you have to be nice about it! For more help on how to really connect with your readers check out my Email Marketing Sweetie.

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