Beef Up Those Info Products with
What’s ALREADY On Your Hard Drive
November 18th, 2009 | Author: Alice Seba
Melissa has been running a great Info Product Challenge here. She’s taken from getting you motivated, ideas for your products, ways to keep it simple, mini sites and more. I hope you’ve been following along and are well on your way to earning some extra holiday cash.
I thought I’d jump in here with some thoughts on beefing up your info products, with content you might ALREADY got sitting on your hard drive. I’m talk about PLR …or Private Label Rights content. If you’re not familiar with PLR, it’s prewritten and ghostwritten content that you can edit, brand and monetize for your own use.
PLR Comes in a Wide Variety of Formats:
- Ebooks & Reports
- Autoresponder Messages
- Articles & How Tos
- Blog Posts
The most obvious thing to do is use the ebooks and reports as stand-alone products for sale. But if you prefer to create original products, don’t dismiss PLR as a valuable option for adding something extra to your products.
A Few Ideas:
- Create a bonus or two for your main product.
- Make a giveaway report to build a list, so you can promote your product.
- Create an email ecourse using PLR autoresponder messages. The ecourse can be used to build a list or a part of the product itself.
- Put together a membership area for your members where you add new content on a regular basis.
- Make a customers-only blog where you post content and they can ask you questions.
- Take how-to content and make a step-by-step guide.
- Use excerpts or whole articles and make your main product a more comprehensive guide to the subject.
- Make a useful content site that feeds traffic to your sales page.
PLR can be a lifesaver in so many ways. It’s content for your website, it’s food for your autoresponders and it’s definitely a boost to your info products. When you beef up your products, you increase the perceived value AND create more satisfied customers.
More Ideas for PLR:
If you need more ideas for your PLR…or you’re tired of letting great content get stale on your hard drive, make sure to pick up a copy of our PLR Blueprint. It’s a handy desktop reference that shows you how to use ALL of your PLR…and to use it over and over again.
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What’s ALREADY On Your Hard Drive”
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Hi Alice,
Great blog post. As a fellow Internet Marketer I understand just how easy it is to get lost in all the clutter that’s out their. Using PLR is a great way to build a list and your Internet Marketing Business. I thought you did a fantastic job of explaining this and breaking it down for others who are just getting started online!
To Your Success!
nice post with great ideas, I agree that PLR can be a lifesaver in so many ways
Twitter: imsweetie
:
This is a great blog post Alice, thanks for sharing your ideas for the challenge
I especially love the PLR Blueprint, it’s the perfect printable to keep handy.
Twitter: jwnettech
:
Just as I had mentioned in my comment on Melissa’s post regarding “Keeping It Simple” it’s a shame how many marketers do not take advantage of PLR. Hopefully between her post and your post today it’ll open some of the marketers eyes on the simplicity of this tactic. Thanks for the post Alice!