I always try to write in my own voice. I can create a few different style fairly easily but prefer to be straightforward when trying to tell about a product or service.

Yes, you can’t write in every affiliate’s voice, but you can create a starting point for them. And any affiliate worth their salt will make changes to the promotion prior to sending it out, but having something to work with makes it much easier and more likely that your affiliate will take action.

Sometimes voice isn’t important if it’s not a personal promotion (i.e. an affiliate mailing his list). For example, a paid advertising campaign probably won’t need a certain voice.

Another thing we’ve done with some of our products is make a list of “selling points”. It’s simply a bulleted list that includes the benefits/features of the product. That way, an affiliate can pick out what would be most appealing to their target audience.

And for myself, I’ve found that when I promote the copy from an affiliate program it flops — I only get good conversion when I write my own copy (for someone else’s program) from scratch, that comes from my own voice. Typically, when I give a review of the program, my own personal experience, answer questions from readers/listeners, etc.

Looking forward to the new tool!

~ Elizabeth