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Registration for the Email Marketing Reform School is in full swing and filling up nicely. I’m looking forward to delivering the first lesson (Growing Your Targeted List) on Monday and getting started.

As you may know, I’ve been conducting a few of these types of coaching programs and I just love them. It’s great to see people take the lessons and apply them directly to their businesses. The interaction in the program is great as it allows each student to ensure that they’re doing the best for their own unique business.

If email has been a monkey on your back or if you’ve avoided it because you felt it was too much work or had too many hassles - let me help you change that.

Registration Deadline: Sunday, May 18, 2008 (or when we reach 25 students…it may very well before Sunday)

Course Info: 4-week intensive program designed to help you grow your list, understand what your list really wants (including the products they want to buy), improving your communication results and maximizing your profits all through email marketing. Full info is here.

Where to Register: Click here.

Can’t wait for Monday!

A couple of days ago, Lynette Chandler posted about an interesting discovery she made in the Q&A section of PC Magazine.

Apparently, Neil J. Rubenking, the software expert at PCMag was asked for advice on avoiding spam when giving out email addresses. Part of Rubenking’s shocking answer included the following quote:

“When you buy something at a small, lesser-known online store, there’s a decent chance they will sell your address to spammers.”

and

“Sign up for a newsletter? Your address could certainly get sold.“

Reading Lynette’s post, I was rather peeved. Not at her, of course, but at this guy’s assignment of blame on the little guy, when most of us truly experienced know that it’s not Kate’s Pretty Bows (made up name, of course), operating out of Kate’s basement that is selling information. It’s the BIG companies with their 40-page long terms and disclaimers.

As I wrote on Lynette’s blog:

“That’s quite an assumption [on his part]. Morals and ethics aside, I don’t think most smaller online retailers are aware of or would know how to get into the lucrative opportunity of selling personal information. It’s the big companies that know and do this, unless they explicitly state they don’t.”

So, what do you think? Whose really selling our information here?

Yep, a second edition of Wednesday Words from You today. This is a great quote from Product Launch Expert, Jeff Walker.

The power of the list cannot be underestimated…and of course, I’d love to give you a hand to realize the same.

Just a quick note to let you know that the Early Bird Discount for the Email Marketing Reform School ends tonight. This special offer entitles you to $50 off personal one-on-one guidance to improve your results from your newsletter and email marketing. Click here for all the details.

If you need help:

Building your targeted list

Communicating more effectively with your list.

Selling more to your list.

Streamline your email marketing process and streamline your routines.

…it’s all included and I’m here to help you every step of the way.

Classes start Monday and I’m really looking forward to getting started. Click here to get started.

Over the past couple of weeks, we’ve been talking a lot
about email marketing. We’ve discussed the issues of building your list, connecting with them and getting them to buy more of your stuff. But we’ve BARELY scratched the surface.

The truth is (as you know), every business is
different…and yours is no exception. What may work perfectly for Jane’s list may not work as well for Jack’s or John’s.

That’s why I’m ready to go the extra mile and work side-by-side with you for a full 4 weeks to help ensure that you get the most of YOUR email marketing.

If you’re looking to build a bigger, more targeted list that buys more stuff - without working yourself to death - this is the perfect opportunity for you.

I’m talking about -> “Email Marketing Reform School”

Registration has finally opened and you can find all the details (and a very special $50 Early Bird Discount) by clicking here.

This Program Can Make All The Difference

This is NOT just an ebook or self-study course. This is something that can make a real DIFFERENCE to the way you approach & profit from your opt-in mailing list. You get
hands-on lessons and practical assignments that you apply DIRECTLY to your business.

Plus, I am here to help you every step of the way. You are NEVER left alone to figure things out on your own.

Again, all the information is right here and the Early Bird Discount is available until this Wednesday, May 14, 2008…so grab your spot now by clicking here.

Only 25 students will be accepted into the program and I’m pleased to have you as one of them. I look forward to working with you!

If you’ve ever worried about selling or felt battered by an angry recipient of your email marketing, take heart. It could be worse. A whole lot worse.

And maybe it’s time to be thankful our butts are just sore from sitting on them all day. We could be facing something more like this on a daily basis.

I’ll proudly take email marketing any day. How about you?

As you may know, registration for the 4-week one-on-one Email Marketing Reform School coaching program opens on Monday.

Full Details Will Be Published Monday

At that time, all the week-by-week details will be released and you’ll have an opportunity to learn more about this unique program designed to help you reduce your workload and increase your profits with your email marketing.

Early Birds Save $50

Today, I just wanted to give you a heads up that there WILL be an early bird special that will save you $50 off the registration fee, but it will only be available for 2 days. In other words, only the truly early birds get to take advantage.

Keep on eye on this blog for details or better yet, sign up for the Email Marketing Reform School Notification List, so you’ll be the very first to know when it all goes down.

Earlier this week for Tough Question Tuesday, I asked “Do You Take it Personally” if someone unsubscribes from your list or asks for a refund.

I confessed that now and then, it does bother me a little bit. After all, I’m human…but in the grand scheme of things, I let is slide. In fact, I completely ignore it most of the time.

How do I ignore it?

It’s simple. I do not receive either my unsubscribe notifications OR refund requests. No, it doesn’t mean that I ignore people on these occasions. Of course not! Instead, my VA receives them and takes care of any details that need attention.

This ignorance is bliss for me and here’s why:

1. One man’s trash is another Sweetie’s treasure: It’s no secret that we absolutely cannot please everyone, even though for some reason, many of us continue to try. I have carefully defined my own target market and prefer to attract a certain type of reader/customer. As long as I continue to satisfy those people, I am a happy camper.

You know, it’s really funny, but in a previous ebook project I was working on, we would get completely contradictory feedback from our customers. Most customers were very happy and said that our products were exactly as described and provided all the information they needed. Then a few people would complain that they were expecting something different and they didn’t feel we provided enough information.

Interesting how two different groups could see things so differently, hey? Of course, we did take the criticism seriously and tried more carefully spell out our offer so there would be no confusion…but ultimately we knew that our system was working well for the majority of our customers.

2. I pay attention to trends, rather than individual complaints: Just because my VA gets all the unsubscribe notifications, processes the refunds and deals with any complaints, doesn’t mean I’m completely unaware. She brings my attention to matters that need my attention and alerts me to any common themes among the constructive criticisms.

But the best thing is, she can take all the less-than-constructive criticisms and plain old attacks and put them where they belong - in the virtual trash which brings me to…

3. My days aren’t ruined because someone had to take their anger out on me: Like I said, we’re all human and if we said that none of this bothered us, we probably wouldn’t be complete honest. And even if it only bothers you for a little while, it takes you away from the focus of your tasks at hand. I don’t need that and you certainly don’t either.

EXTRA NOTE OF COMFORT: The bigger your list gets and the more you sell, the more unsubscribes and refunds you’re going to get. It’s just the nature of numbers, so if your requests seem to be rising as you’re pocketbook gets bigger, that’s not such a bad thing.