April 26, 2008
Sell More to Your List: Free Recording + Transcripts
Recently, Lynette Chandler interviewed me on the topic of Confidently Selling to Your List. She asked me all kinds of questions including:
Can I make money even if I don’t have a large list?
How do I know the people on my list are qualified/quality leads?
How do I track my email offers?
How soon should I start selling to my list?
I’m afraid to sell too much because my subscribers might unsubscribe.
How do I sell without seeming too pushy?
My last offer bombed. What did I do wrong?
…and a bunch more. The recording plus the full transcripts are available to you, absolutely free.
Just Use the Download Links Below:
Download the audio (mp3)
Download the transcripts (PDF)
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I just read your interveiw with Lynette Chandler. I have one question that I wonder if you could expand on. That is: Could you explain in more detail about how and why you use re-directs in your offers. I know one reason is to hide your referral link. But how do you do this and what are some other reasons you might want to do it? I’ve read where clickbank reverral links get ripped off sometimes. Would that be another reason to hide it?
Good question, Charles. Some people hide or even cloak their links to avoid “theft” of sales. That isn’t my motivation. If people want to steal, they will steal.
There are a few of reasons I do this:
1. To track and see what links are being clicked in the email. You’ll notice that I usually redirect links to my blog. I want to know what is of interest to my readers and learn from that experience.
2. Affiliate links are ugly. They have all kinds of weird characters, are often from a mystery domain name and probably won’t be clicked as readily as a descriptive link from your domain.
3. Affiliate links tend to be long and can break up in your email. A redirect shortens them up.
As far as how to do it, there are multiple ways. You can do it in your cpanel under “Redirects”, but I find this way goofs up links sometimes.
You can do a 301 redirect. There is a video showing you how to do it here.
I personally use a javascript redirect, but you must realize some people might have javascript turned off on their browsers. Here are some instructions.
Until now I never used redirects for a link I use in emails or in my blog post. Recently I started to look into this technique more, because I noticed that people do not like affiliate links or long urls to click. Yes and they are ugly.
My reason for using re-direct is to make the url short and easy to remember. I will use a 301 re-direct using php code. It’s the easiest for me to do on my site. I read that MSN will not like it, but I never get much traffic from them in the first place and I have to see if that is really true.
Thanks for the information given here.
Anja
What is Outsourcing at outsourcing-options.com
Excellent interview, Alice! The personal style of writing is preselling in the purest form. A list subscriber will be more inclined to read this type email than a blatant advertising promotion. After all, a review or recommendation from a friend has more weight than an all out “buy this” advertisement, right?
You really got my mind working here, Alice. The first draft of my comment wound up being an article I decided to use as a blog post instead!
I use redirects for tracking also, and not just to hide my affiliate link. I prefer not to use the tracking links my autoresponder provides because I would rather my readers see my domain name in my email links. Your link will look more professional when presented in this manner.
Take care what methods you use if you use clickbank hoplinks since not all redirect methods will allow clickbank to set your affiliate cookie on the visitors machine. The html redirect you linked to is a safer method if you promote clickbank products.
I have seen a lot of broken links in other marketer’s list mails from a bad copy-paste job when using an autoresponder tracking link.
Think about this: What does it do to your credibilty when you have to resend an email to your list of 10,000 with the subject “Oops..bad link..try this one instead”?
The “delete” button is only one click away…