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Just received some good news from Nicole Dean of Easy PLR and wanted to pass it onto you. If you’re looking for some solid Internet marketing-related reports, they now come with a brand-new reduced price.

Some of the report topics available are:

- 10 Questions about Blogging
- Advertising
- Info Products (Making Money from Information)
- Making Friends with Search Engines
- Target Marketing & Unique Selling Proposition

…and there’s more. You can get all the details and get the new lower price by clicking here.

They’re all listed down the right side of the page. Plenty of great topics to choose from!

Here’s an interesting free program that one of my members introduced me to. It’s called Moodle. You can create highly interactive online courses with multiple instructors and students.

Some things you can specify:

-> A weekly or topic format. Or you can have courses in one main forum.

-> How long the course will take.

-> Course start date if you want it to start and end on a certain date.

-> Create hidden sections

-> Show grades to students

-> Show activity reports to students

-> Set whether or not enrollment is allowed in the course

-> Make student groups

-> Assign roles like: Administrator, Creator, Teacher (with and without editing permissions), students and guests.

It’s very sophisticated and allows you to add documents, forums, glossaries, surveys, a wiki, chat, assignments and more.

You can learn more about Moodle at Moodle.org. Also, if you’re a monthly Outsourcing Sweetie member, there is a training sheet that shows you the initial set up of a course in Moodle once you have it installed.

This was recently released by Jimmy D. Brown - to add to his amazing library of freebies. It’s a handy 29-page guide for ebook writers and sellers alike.

Download your copy of…

30 Writing Tips for Ebook Authors

Although the title states “for eBook Authors” the tips inside apply to anyone interested in writing.  This isn’t your normal run of the mill “anyone can write for their online business or create info products” ebook either.  The 30 tips inside are designed to make your writing BETTER!

It shows you how to overcome problems almost every writer experiences at some point in their career, such as:

* Writer’s Block
* Finding Motivation and Inspiration
* Getting & Staying Organized
* Providing Readers with Useful & Unique Information
* Finding Topics to Write About
…and more.

he tips inside will help you make the writing process easier, more enjoyable and profitable too, no matter what level of writer you are.

Free download is here (PDF)

We’re all told that providing content freely can be a great lead-generator for our businesses…but what if we’re trying to sell our information? Doesn’t that defeat the purpose?

The short answer is no.

Here’s just a few reasons why:

1. Sharing useful information is what establishes you as a trustworthy source that people will readily buy from and recommend to their friends.

2. Having content out there is an amazing source of free traffic; whether it’s from search engines, links from other sites, repeat visitors or word-of-mouth.

3. Gives people the idea that if you’re free information is already that good, your paid stuff must be AMAZING (and it is, isn’t it?!).

4. Content doesn’t always have to be informative. People use the Internet not only to find information, but they also like to be entertained. You can share videos, funny stories and all kinds of things that connect you with your target customer. You don’t always have to play the role of teacher.

5. Your paid information can have a number of benefits which aren’t as readily provided through free content. For example, it is highly-focused information on a specific topic, saving your buyer a lot of research time. It is more step-by-step stuff that will guide your reader the whole way through what they want to accomplish. If you provide any consultation or additional support, it’s worth it to those that need that extra helping hand.

But what if you still think you can’t divulge your good stuff?

I can see in many cases where you’ve focused ALL your marketing on a very narrow market, you might corner yourself where you can’t freely share information.

For example, if your business is centered around Yorkshire Terrier owners who want to learn to tie bows in their dogs hair then you might limit yourself as far as what information you can freely provide. I mean, you don’t want to give away all of your bow tying secrets for free if you’re selling an ebook. But seriously, if your target market is that narrow, you’re really limiting yourself and the ability to grow your customer-base. Instead of bow-tying Yorkie owners, you can widen your market to focus on all issues/challenges of owing a Yorkie.

Remember that although your INDIVIDUAL PRODUCTS will have a very narrow focus (ex. bows for Yorkies)…your content marketing plan can include all Yorkie owners, allowing you to reach far more prospects. It also has the added benefit of being able to sell them all kinds of products instead of just bows, brushes and ebooks on doggy hairdos. You can sell products related to breeding, health, showing, training and the list goes on and on.

In short, when you think of marketing with content…go wide and you’ll expand the horizons of your readers AND expand your profits too.

If you’ve ever hesitated to create and information product or froze with fear in releasing a completed project, you certainly aren’t alone. Putting your name and expertise out there can be challenging and put our confidence to the test.

A while back, Kelly McCausey interviewed me about having the Confidence to Publish & Sell Your Information. I asked Kelly if she would allow to me to share the interview with you and she said yes.

In the Interview We Talk About:

• How EVERYONE struggles with confidence, no matter who they are.
• My own secret confidence confessions! The good news is, I’ve largely recovered from those problems since this interview.
• How to let potential criticism slide off your back.
• How to get the right joint ventures for you.
• Why it doesn’t really matter what MOST other people think.

The interview was originally intended for Kelly’s audience of women, but if you struggle with confidence at all, it doesn’t matter who you are, this audio is for you.

Download The Interview:

MP3 -> Download Audio

NEW! PDF Transcript -> Download Transcript

I hope it gives you the boost you need to confidently grow your business.

Have any questions about the audio? Post them below. And if you have a story how you got the courage to publish and sell your information - I know we’d all love to hear it.

Earlier in the week we talked about info products and I gave my 3 thoughts on info product pitfalls. On that note, I wanted to do a Sweetie Saturday Giveaway that could help you avoid those pitfalls.

I’m giving away 1 copy of my very own Information Product Sweetie Course to this week’s lucky winner.

In order to be the lucky winner here’s what you have to do:

1. Head over and check out Information Product Sweetie to find out what all is included and how it can help you in your product creation journey.

2. Come back and (THIS IS A LITTLE DIFFERENT THIS WEEK) just tell me you want to be entered into a random draw. That’s all!

3. You’ve got until Sunday, November 4th at 10PM PST to post your response. Find out what time it is now in the PST by clicking here.

4. Come back on Monday when I’ll announce the winner right here on the blog.

One last quick reminder, before I forget. If you’ve got a product you’d like to contribute to Sweetie Saturday in the future, be sure to let me know by submitting it here.

Good Luck!

Information products are a great way to earn a living online, but often I see people come in with big expectations, only having it really backfire. It’s not uncommon for people to come online thinking “I can create an ebook about XYZ and I’ll make tons selling it online.” Without proper planning, it just ain’t gonna happen.

Here are a few of the things anyone considering the addition of info products to their business should take into consideration BEFORE creating them.

1. Information products are great if people are willing to PAY for the information.
Just because there are a lot of searches, doesn’t mean people are willing to pay. One easy to way to see is if other products are selling on the same topic (Hint: be an affiliate first). If you find a topic that’s a winner, create a better product and out-market them.

2. You MUST be willing to market the product…really! I see a lot of people create info products and then…nothing happens. If you are not willing to spend money on advertising and/or very aggressively recruit affiliates, do NOT start your online venture with paid info products. Build your traffic and mailing list to start with instead. Then sell to them once you have an audience.

3. Know your market. This one ties into the last one, but I can’t stress enough, that you must have and really know your market. This will help you decide if the product is something that they really want. Learn what makes your customers tick use those points to sell the product to them. Once you know audience you’ll learn what they are willing to pay for and what maybe might be a better to give away to them to keep them interested and wanting more.

If you’re interested in learning more about creating info products come back this weekend for a Sweetie Saturday giveaway you won’t want to miss. Betcha can’t guess what it is! Hehehe.

Just sent this out to my subscribers…in case you missed it. I think it’s worth mentioning because I see questions about this kind of thing all the time.

————-

I’m just getting ready to release a follow-up report to last week’s outsourcing interview (I received some great questions after releasing it) and I hope to have that ready for you by Thursday. I’ll email you as soon as it’s ready.

In the meantime, I wanted to discuss another angle to “leveraging the work of others“. When it comes to outsourcing, you are paying someone else for their time spent helping you with your business. It’s perfect for specific tasks you’d like completed - whether it’s a one- time thing or on an ongoing basis.

But sometimes creating an actual partnership with another online business owner is the ideal situation. Whether it’s to create a website, a product, a membership site or a teleseminar, there are many partnership possibilities.

There a number of reasons why you might want to create a partnership. Here’s just a couple:

#1 It’s an opportunity to bring skills and resources together. Everybody has something to bring to the table. Whether it’s programming skills, copywriting skills, a large
mailing list or affiliate database…pooling those together can be a very powerful thing.

…and for people on a budget…

#2 It’s a viable alternative to traditional outsourcing. If you’re coming at this from a position where you’re willing to work hard, have some decent skills, but don’t have the funds to build a team…creating a profit-sharing partnership might be the ideal situation for yourself.

Whatever your reasons, I know a lot people have a lot of questions about creating partnerships and hesitate to get started before they have the answers to those questions.

Well, luckily Kelly McCausey & Nicole Dean have just launched “Easy Partnerships” which shows you how to benefit from and put together viable partnerships. They’ve even included an in-depth Q&A session with a qualified attorney to clear up some of those legal uncertainties as well.

If you’ve been wanting to explore the possibilities of partnerships, definitely check out all the details at:

-> http://www.easypartnershipsonline.com

They’ll guide you through the whole process from partnership ideas, finding and approaching potential partners, working together and more.