Wow, I can’t believe this challenge is almost over. How are you doing?

This week we’re going to be working on our sales letter, or if you plan to build a list and sell on the back end, your squeeze page.

I gave you some tips for writing your sales letter on your Action Plan Calendar, and split it up throughout the week so you’re not trying to do it all at once. Of course if you want to, you can

But I wanted to take it a little further, and share with you what I consider to be the key elements for writing your sales letter.

Get Your Copy on Target with these 6 Copywriting Success Tips

Knowing the key elements of successful copywriting is essential when you first begin to write sales copy. The difference between good and bad copy is simply the number of conversions it creates or actions it drives. Once you have mastered the basic principles of good copy you can begin to work on developing your own style and structure, and testing various copywriting formulas that work for you.

Believe in Your Product

In order to sell a product successfully you need to be passionate about it yourself. If you don’t believe in the value of the product yourself, how are you going to convince somebody else to buy it? Get as much information as you can about the product and, if appropriate, test it yourself. The preparation work you put in will shine through your copy, and increase your conversion rate.

Promote the Benefits of Your Product

The primary thing your customers will want to know is what your product will do for them. Outline how your product will benefit them, whether it will make them money, save them time, or increase their quality of life in another way. By the end of your first paragraph, your customers should have a clear idea of why they should buy your product.

Appeal to Your Customers’ Emotions

People generally buy emotionally, and then find a rational justification for their purchase later. You want to prevent your customers from thinking too much, as this may cause them to think up reasons why they shouldn’t buy your product.

Spell everything out for your customers, and don’t be afraid you will insult their intelligence. It is better to give too much information than to let them work things out for themselves. Convince their hearts that your product is a good buy and their heads will follow.

Tell a Good Story

Try to find a good angle to use in selling your product, and weave this into your sales copy. Your story may be how the product came about, how it has changed someone else’s life, or anything else that your readers will find interesting and will relate to.

Create High Impact Copy

Edit your writing ruthlessly. If a particular word or phrase isn’t promoting your product then delete it. Every part of your copy should be captivating and should motivate your customers to buy or they may well lose interest and move on. Use the active rather than the passive voice to create maximum impact.

Use a Relaxed Style

You don’t need to be too formal when you are writing copy. You want to engage with your reader and so you need to write as if you were speaking to them. Although you want to stick to basic grammar and avoid typos, some slang is acceptable and you can break a few rules, such as using fragmented sentences.

These are some of the basics you need to begin copywriting. Being passionate about the product you are promoting, outlining its benefits to your customers, and appealing to their emotions will help to create more sales conversions. Telling a story, using high impact words and phrases, and talking to your customers in a relaxed style will keep them interested in what you have to say.

P.S. For more help with Internet copywriting that will convert visitors into buyers, check out Copywriting Sweetie. This complete training manual and software will show you how to transform your under-performing copy to get more satisfied repeat buyers.

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