Myth: EzineArticles.com (or Any Directory) is All You Need for Article Marketing
Before I get started, let me say that I think EzineArticles.com is a great resource – and so are other article directories. It’s the perfect “I’ll scratch your back if you scratch mine” relationship for article marketing. They get your content they can post their ads on and you can potentially receive great exposure for your great content since they tend to achieve very good rankings from the search engines.
Article Distribution Benefits
Distributing articles gives you the benefit of incoming links to your website, more exposure as an expert in your market and more. And as far as general article directories go, Ezine Articles is likely the busiest and most widely used…so you can’t really go wrong by adding your content there.
Why Ezine Articles ISN’T Making the Most of Your Article Marketing
BUT the problem comes in, when you decide that just submitting to Ezine Articles is enough. Seriously, there is SOOOOO much more you can do with your content and here are just a few things (that surprisingly a lot of online business owners don’t do):
Use the content on your own website, repurpose it for email, reports, audio recordings and even videos, etc.
Use the content as a basis for your next press release. You’ve already done the hard work – expand your distribution.
MOST IMPORTANTLY: Seek out TARGETED (i.e. Websites with regular visitors that are your target customer – not a random directory) publishers of busy websites, newsletters, etc. and offer them your content directly. We all know that websites NEED content. Don’t wait for them to go to Ezine Articles or some other directory to find your content…establish that relationship directly and keep sending them content they can use.
About: Alice Seba
Alice Seba earns a full-time online income as an entrepreneur and loves to help others achieve the same. With a focus on using content to create relationships, loyalty and results from the written word, she co-owns both a ghostwriting service and a private label content business. To get more tips for your content marketing, visit Contentrix.com - your free resource with plenty of tips and strategies.Freebies
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Lisa Angelettie
I absolutely agree with this Alice. So many people think that all article marketing is – is dumping their articles into as many directories as they can and call it a day. Absolutely not. There are so many great, time-tested layers to using article marketing, and best of all it’s free!
Sharon McPherson
Great article Alice and some important tips for marketers. I’ve had several people ask me why the ONE article they submitted to EzineArticles.com 3 months ago didn’t bring the throngs of visitors to their website they were expecting. Usually these are newbies who have a mistaken understanding of the Bum Marketing Method.
Sharon McPherson
@SharonMcP
Dina Giolitto
I could not agree more. Great post, Alice Seba.