Guest post by Crissy Herron

Teaching an online class can be a great way to grow your business, connect with your customers, and share the skills and knowledge you have with others.

So, how exactly does this happen? Read on for more info!

Attract New Customers

When you offer an online class, you attract new customers into your business. There are many people who would like to learn the skills you have – and that can be anything from creating great copywriting, using social media, customizing WordPress and so forth.

It’s true that you could simply offer these services, but that would only allow you to reach customers who want to hire someone to do the work for them. There is a whole market of people who want to do the work themselves, and by offering to teach them the skill, you are opening up your business to a new type of customer.

Make Connections

As you know, building relationships is one of the keys to success in doing business online. When someone goes into a local business, they can chat with the owner or clerks, and over time, they get to know them. The customer forms a connection with that business and doesn’t think about doing business elsewhere.

This effect can be hard to achieve online. However, when you offer a class, it is hard not to make a connection with the participants! While you may choose to work with them through email coaching, phone conferences, or web chats the effect is still the same.

At the end of the day, you will be working with them, coaching them, helping them to step out of their comfort zone, and teaching them a new skill. The participants will feel connected with you, and that connection will lead to a life long relationship. These people will turn into loyal, life long customers.

Earn Extra Income

Creating your own online class allows you to earn extra income in several ways. First of all, it’s a new product, so just by offering it, you are creating extra income.

As was mentioned above, offering an online class can introduce your business to new customers who may not have purchased your services in the past. So, that right there opens up a new source of extra income.

The third way that offering an online class helps you earn extra income is that it allows you to earn more per hour. For example, let’s say that you are a copywriter who charges $125 for a simple sales page, and that it takes you two hours to create it. Your average wage would be $62.50 per hour.

Now, let’s say that you are offering a 4 hour workshop where you teach copywriting. You charge $100 for the workshop and 15 people sign up. Let’s say that it takes you four hours to create the materials and, of course, four hours to deliver the classes for a total of 8 hours. If you divide that by the $1500 you earned from the class, your average hourly wage is $187.50 — which is triple the amount of writing a sales page.

Of course, this is just one example. You may charge different rates and have a different outcome. But as you can see, working with several people in a group setting will increase your income.

Creating your own online class can be very beneficial to your business – and your bottom line. Now it’s your turn to think about what you would like to teach and to get your own class started!

Would you like to learn more about holding your own online class? Crissy Herron, the author of this post, will be teaching a four week workshop that will walk you, step by step, through the process of creating your own class. By the time the workshop is over, you will be ready to enroll your own students!

Click Here for more information and to register

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