A few years ago at a seminar, I was introduced to a fellow named Jeff Walker. As a fellow human being and Internet marketer, I immediately knew he was a kind-hearted, fun and super intelligent dude.

But above all that warm fuzzy stuff, Jeff had some pretty amazing strategies when it came to product launches. Jeff was a speaker at that seminar and I was introduced to his product launch successes and ideas. Soon after that, he officially launched his Product Launch Formula course. If you’ve been a reader of mine for a while, you’ll remember that product release and all the great content that came along with it.

One of those pieces of great content was Jeff Walker’s Social Proof Call that showed an element that a lot of people miss when launching a product. My readers really enjoyed the call, but came to me to ask “How Can I use Social Proof in My Business?” In answer to their question, I released a report to help them with that. If you’re interested, you can still get access to the call, transcripts and my report (updated: April 12, 2009 – no longer available).

Well, he’s back baby!

Jeff is back on the scene with the coming release of Product Launch Formula 2 and certainly this will prove to be an even more in-depth look at effective product launches in just about ANY MARKET. Although Jeff has helped people like John Reese, Frank Kern and the Guru-Bunch with their launches…he has helped far more people in non-marketing-to-marketers markets.

Jeff has just released a case-study about one of his students in the herbal remedies market that went from being on food stamps to 6-figures. It’s a very realistic view of taking the steps taken to “build it big”!

Click here to watch the case study video.

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