As your online exposure grows, it seems more and more people come out of the woodwork and as you to review/promote their products. At first, it’s flattering and easy to feel like we should respond to all those requests. After all, these people sought us out because they thought we were important enough and they may return the favor some day.

Value Your Time & Your Readers/Customers

Looking at and promoting other products obviously takes up your time, so use your wisely. You can’t possibly look at every product.

Carefully evaluate if the product is truly suitable for your audience and get a sense of the product before you agree to the next step of looking at the product more closely. If you do agree to review it and find out it’s not up to snuff, don’t be afraid to say so. Or if you just don’t have time in your schedule to consider, just say so.

After all, this is a product that you are being asked to share with your customers, your email subscribers and/or website visitors. Your relationship with them is far more important than any passing JV partner.

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