Melissa’s Info Product Challenge Day 7: Keep It Simple

By now, you should have everything you need to do from now until November 30th scheduled. If you’re outsourcing, those tasks should be assigned and under way. If you plan to add an expert interview to your product, you should have the interview date set, or at the very least, have made contact with your expert.

But don’t overload yourself with things to do. We’re working within a tight deadline, yes, but that doesn’t mean you have to carry the entire load. Trying to do so is just going to make you feel overwhelmed, and you’ll be more apt to put things off and not do anything.

Keep it simple!

Remember, our goal is to keep things easy and inexpensive. Here are a few ways you to can keep this challenge simple:

- Make use of PLR content. You can use it as a starting point, or to add it to your information product to fill out each section. For example: You can write an introduction and some thoughts on each section in your report, and then use PLR to provide more information and meat to your product.

- Add value to your product. Instead of interviewing experts or creating videos, you can easily save time and boost the value of your product by making a simple Mp3 audio recording of your report or ebook. All you need is a computer mic and you can record yourself reading your content using free software like Audacity.

- Outsource. If your budget allows, outsource some of the product creation. This could be writing, graphics, copywriting, and even audio and video. You save a ton of time training assistants by using prewritten training sheets like those provided by Outsourcing Sweetie. Or you can even use them for yourself

- Add Bonuses. Again, this is another way to add value to your product, but it will also beef up your product. So if you plan on just writing a report, you can make your product seem bigger by adding a few simple bonuses. Things like printable calendars, worksheets, checklists, and even pre-written PLR reports/ebooks, and software can be added to your product to give the appearance of a full information product – even if all you do is write a short report.

And before I tell you to get back to work, I wanted to let you know that I have a great freebie coming up for you this Friday. Alicia Boywer recently interviewed me about Mini Sites, and I’m going to give you a copy of the Mp3 interview and transcript.

I’ll give you some tips for writing your mini site sales letter, as well as talk about some of the common mistakes marketers make when creating their mini sites. You’ll want to avoid these!

Keep an eye out for that post…now get back to work

P.S. If want to jump start the process and learn all the nuts and bolts of information product creation, grab your copy of Information Product Sweetie. Plus, you’ll get access to the new bonus report, audio, and checklist for launching your completed information product.