One of the first things we learn when we start our own business is that we have to create a Unique Selling Proposition (USP) if we want to be successful.

Your USP is basically the thing that makes you stand out from everyone else, and shows your market why your business is better than the competition. And even though this makes perfect sense, I have to wonder; do you really need to know your USP before you start selling products and/or services and building your online business?

Now don’t get me wrong, I know how effective a USP can be because it enables you to target your sales efforts. But I also know, that the little details like coming up with a USP can hold you back, not to mention that you and your business are apt to change in the early years.

…The products you sell change
…The way you represent yourself online could change (like your business name)
…Your market might change

The truth is; it can take a while for you to figure out exactly what you want to be doing online. You might start out selling services, then move onto information products, and again to affiliate marketing, coaching, etc. You might already have years of experience behind you, and you’re still not sure what you want to end up doing.

I truly believe that you can be successful online without determining a USP first.

How do I know? Because I didn’t have one for a long time and did just fine. My friend Nicole Dean just said to me the other day that after 5 years, she finally figured out her USP.

I see so many people struggle over the little details, like creating a USP, that they never move ahead and do anything.

For the past few months I have been super focused on taking action. In fact, in the most recent edition of my Essential Biz Notes, I talk about how we can get stuck in the planning phase for ages, instead of taking action. And as related to products, I listed 3 ways to get your products out there and selling instead of just sitting in that rut.

My point is, don’t let the pressure of not having one eat you up, instead just get on with your business.

Ready, Fire, Aim…Take action first, direct later once you know what it is you want to do.

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