Yesterday, I had great interview with Cindy Rushton and she asked me about how gaining a loyal following online. I do know that I am blessed with a very loyal group that faithfully read my content, buy my products and in short, trust me to guide them with their online businesses. At times, I’ve found that thought overwhelming, but I absolutely take the responsibility very seriously.

Among other things, I told her loyalty from your readers/customers comes from:

• Taking the time to understand where they’re coming from – they’re needs, hopes, wants and fears. This is an ongoing job and I learn new things about my market every single day.

• Creating/selling quality and relevant products that they are craving. This goes hand in hand with the first point about understanding my market.

But more importantly, I said it comes down to being loyal to my own audience and doing what I feel is in their best interest. Sure, I may be wrong sometimes and my readers have the right to make their own choices, but I do not fall over for the almighty buck.

I mean, let’s take a look at my market. I target people who are serious about their online business, understand the need to invest wisely, but these are hard working people who would love to save money where they can, ethically cut corners if they could and generally would love a quick-fix if it existed (Seriously, who wouldn’t?!).

Well, as you probably know, there are plenty of products and opportunities the promise that quick fix that I could very easily promote. But I don’t. Because I don’t believe they’re right for my serious-minded readers who want to build a long-term online business.

Of course, I could be blowing smoke right here, but you’re my subscriber, my blog reader, my customer. How does my loyalty to you make a difference?

And more importantly, how can you translate this type of loyalty over to your business?

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