Learn Internet Marketing Sweetie Style

Free Download: Resell Rights Video Tutorial & Blueprint

The other day I talked about resell rights products being “old school” in most people’s minds, and how I thought differently.

So I’ve put together a 4 part video tutorial that takes you step-by-step through one of the many ways you can use resell rights products in your business, to plug those profit leaks. I’ve also included a 16-page blueprint that provides you with additional tips, strategies, and ideas.

First, watch me on video talking about resell rights products, and then if you’d like to learn more, you can pick up a copy of my video tutorial and blueprint. Go here: http://www.resellrightsproductshowto.com

Are Resell Rights Products Old School?

Before private label rights content (PLR) became such a hot commodity, resell rights products were the “it” way to sell products online without creating them yourself. And now, you really don’t hear a whole lot about resell rights products, at least I don’t anyway, so does that mean using them is an “old school” method?

I’d have to say no. I believe there is still a place for resell rights products in your business, and if used right, they can prove to be as valuable as PLR is to you now.

But before we get into that, let’s touch on exactly what resell rights products are…

Basically, they’re products that someone has created and branded, and they allow others to resell the products and keep 100% of the profits. The product typically comes with an ebook or report, a sales letter, and a thank-you/download page. You’re not allowed to change any of the content or graphics, but you can add your name to the sales letter, thank-you/download page, and add in your order link.

There are also those who sell master resell rights to their products, which means you can turn around and give your customers the rights to resell the product too. This can quickly saturate the market if licenses aren’t capped, and unfortunately, most people don’t limit the number of people who can buy a master license.

So if you can’t change any of the content or graphics, why would you want to sell them?

Like I mentioned, resell rights products can be just as valuable to you as PLR, but there are a few guidelines you should follow to ensure maximum profit.

1) Don’t buy products from just any old Joe Blow: Willie Crawford recently talked about “celebrity status” in his teleconference for Sell Big Ticket Items. He said that he encourages people to get their picture taken with high profile marketers at events, because being connected with those brands can raise your own status in the eyes of your market.

The same thing can be applied to the products you sell. If you’re selling a resell rights product with Joe Blow’s name on the cover, who cares? But if you have a widely recognized brand stamped on that product, it’s going to be easier to sell because people will know the product is going to be good, and they’ll think more highly of you because you’re associated with that brand. This may actually give you more of an edge than a PLR product with your own name on it.

2) Choose products that sell minimum licenses: You don’t want to be selling the same product as thousands and thousands of other people, so choose products that cap their licenses at just a few hundred.

3) Do something unique: Just because it’s a resell rights product doesn’t mean you’re limited on what you can do with it. Here are a few ideas:

-> Add it to a paid membership site
-> Add it as a bonus to your own product
-> Create a learning center on your paid site
-> Sell a print version
-> Take key points from the content and create a video
-> Take a bunch of resell rights products and create a coaching program from them
-> Create an audio version of the ebook or report that includes tips and thoughts from you to add value to the product
-> Add to the product by creating checklists, idea sheets, worksheets, software, interviews, and other downloadable goodies.

Overall, I think resell rights products are still a very viable option for getting the products you need without the work and expense of creating them yourself.

Before you go, can you please take a minute to answer this one question about resell rights products for me? Click here to share your answer (thanks in advance, I really appreciate it).

Sweetie Saturday: Business Branding Roadmap

It’s that time again -> Sweetie Saturday Report Club Time!

The Sweetie Saturday Report Club has been updated with this month’s goodies. Inside, you’ll find (log in here):

Not a Member Yet? Click here to find out about this super-affordable and value-packed membership.

This month’s report (complete with resell rights):

Much has been written on the subject of branding, yet it is one of the most simple marketing strategies on the planet. “Branding” occurs when any sort of element – auditory, graphic, or physical object – is instantly and universally associated with a person, company or product.

In other words, a physical token becomes an instantly-recognizable icon, triggering the viewer into knowing exactly what company or person is represented – and exactly what to expect from them.

Your Quick and Easy Guide: Business Branding Roadmap: How To Brand Your Business For Long-Term Success will help you get your market to think of YOU when they need a particular product/service.

You’ll learn…

->  The truth behind branding

->  How to discover if branding is necessary for you

-> Find out what you should brand – your company, your products or you

-> 5 critical questions you must answer to avoid the pitfalls of branding

 -> The #1 branding secret that you need to know to build a successful brand

 -> Uncover the 2 elements to effective branding

 -> The 4 business branding don’ts

 -> 5 no-lose strategies for achieving a victorious brand

…and so much more!

I’ve included a written report plus full audio recording that shows you how to brand your business for long-term success.

At only 14 straight-to-the point pages (or listen to the audio if you prefer), it’s easy to read through this no-fluff guide and start applying what you learn. No sense in reading all day, when you can be building your business instead.

Plus, you’ll receive…

This month’s Mini Course: “Pay Per Click (PPC) Marketing” ~ was created around a member submitted question. It includes a 9-page guide where I talk to you about PPC marketing; how it works, the advantages of it, free vs. paid advertising, using keywords and more.

This month’s Essential Biz Notes: “Why People Buy Things!” ~ If you want to sell a product, you have to know why someone would want to buy it. Once you understand the “why” it makes writing the copy, and selling a whole lot easier.

Speaking as a former copywriter for pay, one of the keys to writing a successful sales letter begins with understanding your customer so you know what emotional triggers to hit in your copy. This month I talk about 10 reasons people buy.

This month’s Sweet Cheat Sheet: How to Brand Your Business ~ A handy printable checklist to ensure that you haven’t missed any vital steps.

This Month’s Step-by-Step Action Plan: This is your quick start plan to using the information that you learn in the report. Because sometimes, you read something and then think, “now what do I do?”
So this action plan will help you take what you learn and dive right in to the next step.

Stay Accountable & Learn More at the Club Members Only Discussion Forum: It’s one thing to get the information and tools you need to build and improve your online business, taking action is quite another. That’s why we’ve the private club members discussion area is available to you. Each month, you’ll find new discussions about the monthly materials. You’ll also find opportunities to share your action plans and stay accountable to sticking with your goals. We’re also going to be setting up monthly challenges, along with additional resources and tools you can use to grow your business.

Now, there are no more excuses for NOT taking action.

Not a Member Yet? Click here to find out about this super-affordable and value-packed membership.

Internet Marketing for Beginners

I just sent an email to my customers and subscribers about those early days online, and my way of helping those who are just getting started.

Anyway, here is the email I sent out:

All I can I say is "phew", this has been one whirlwind
of a week. Since the end of last year, I've been talking
a lot about how important it is to plan, but to know
when to stop planning and take action in your business.

And I couldn't very well be all talk and no action now
could I?   So I've been hard at work turning my plans
into reality, and that's going to amount to a lot of
great things this year.

One of those things is to provide more information to
those who are just getting started as online marketers.
I know that a lot of my readers are far from the
beginner level, and I'm thrilled about that because it
means that the Sweetie brand has done what it set out
to do years ago.

But I also know that there are a lot of people out
there, perhaps even you, who really need an extra hand
to get going in the right direction. We all started out
as beginners at one time, and man, those were the days.

So much time and money wasted on things you didn't even
know how to use. Products that didn't help at all, too
much information and conflicting opinions, and a hefty
dose of frustration when you couldn't seem to grasp
what exactly it is that people are doing to earn a
living online. All you wanted to do was make a little
extra to help with the finances, and it just wasn't
happening.

I know because I was went through all that. But I was
just so darned determined that I stuck with it, and
eventually came out of it with a successful business.

Which brings me back to the reason I'm writing to
you today...

I've put together a no-cost report and course for
Internet Marketing Beginners. If that's not you, I
apologize for taking up your time, but if it is you,
I'd like to help.

For more details, please go to:

=> http://www.onlinemarketersweetie.com

Have a great weekend!

All my best,
Melissa Ingold
Your Friend & Partner in Online Success

Are you an active Internet Marketing Sweetie Affiliate yet?

Are you an active Internet Marketing Sweetie Affiliate yet?

If not, I invite you to jump on over, sign up and get your promotions going here:
http://www.imsweetieaffiliates.com

Why join the affiliate program?

Well, there’s a lot of exciting new stuff happening with the affiliate program right now. There’s no time like the present to get on board and start promoting. This is your opportunity to promote some great resources for learning how to build a truly profitable business online.

How much can you make, promoting what?

Here is a quick overview of the products you can promote to earn 50% on each and every sale. Here is the product line up:

Products

- Affiliate Manager Sweetie
- Affiliate Marketing Sweetie
- Copywriting Sweetie
- Email Marketing Sweetie
- Information Product Sweetie

Monthly Memberships to Promote

- Sweetie Saturday Report Club (Earn Monthly Commissions)

Here’s a sneak peek at what we have in store for you:

- NEW Affiliate Blog at http://www.imsweetieaffiliates.com/blog
- Monthly Training Conference Calls for Affiliates
- NEW Products coming this year
- Updates to existing products
- More tools and resources to use straight away
- and more…

I’ve also got some great freebies for you to promote that start the sales funnel. You’ll earn a commission when any of your leads turn into sales.

More details and sign up is right here:
http://www.imsweetieaffiliates.com  

I look forward to working with you and let me know if you have any questions at all!

Learn Internet Marketing: Do I Need a USP?

One of the first things we learn when we start our own business is that we have to create a Unique Selling Proposition (USP) if we want to be successful.

Your USP is basically the thing that makes you stand out from everyone else, and shows your market why your business is better than the competition. And even though this makes perfect sense, I have to wonder; do you really need to know your USP before you start selling products and/or services and building your online business?

Now don’t get me wrong, I know how effective a USP can be because it enables you to target your sales efforts. But I also know, that the little details like coming up with a USP can hold you back, not to mention that you and your business are apt to change in the early years.

…The products you sell change
…The way you represent yourself online could change (like your business name)
…Your market might change

The truth is; it can take a while for you to figure out exactly what you want to be doing online. You might start out selling services, then move onto information products, and again to affiliate marketing, coaching, etc. You might already have years of experience behind you, and you’re still not sure what you want to end up doing.

I truly believe that you can be successful online without determining a USP first.

How do I know? Because I didn’t have one for a long time and did just fine. My friend Nicole Dean just said to me the other day that after 5 years, she finally figured out her USP.

I see so many people struggle over the little details, like creating a USP, that they never move ahead and do anything.

For the past few months I have been super focused on taking action. In fact, in the most recent edition of my Essential Biz Notes, I talk about how we can get stuck in the planning phase for ages, instead of taking action. And as related to products, I listed 3 ways to get your products out there and selling instead of just sitting in that rut.

My point is, don’t let the pressure of not having one eat you up, instead just get on with your business.

Ready, Fire, Aim…Take action first, direct later once you know what it is you want to do.

Social Media Enthusiasts – Let’s Look at the Big Picture

It’s the dawning of a new age. 32.4%* (or perhaps more) of the people  using the Internet are “social media experts”. They promise you riches  beyond your wild dreams, so long as you open a Twitter and Facebook  account.

(*Yes, I completely made that statistic up…much like many of those experts are making things up as they go along too!)

While I absolutely don’t dispute the positive influence social media can have on a business, I am  alarmed by some of the advice that flies by me and  countless others in the course of their day.

Let’s take this past Sunday as an example. As I lay in bed, I opened  up Twittelator on my iPhone. It’s what I do when I’m bored, feel like  seeing what people are up to or when I feel like making some silly  observance or remark.

Although the problem I speak of is ongoing, two things stood out on  this lazy Sunday that were particularly alarming.

#1 Myth: Email is a Dying Art

A friend tweets about what could be a useful guide on backing up  your Twitter account. But the marketing was misleading and one  statement stood out like a sore thumb (like a thumb that had been  bulldozed over and over, at least 436 times). The sales page said:

“Email is a dying art.”

I could make this a long-drawn out post, extolling the power of opt-in  email marketing (it’s direct, everyone has an email address and the effectiveness of a targeted opt-in list has not diminished in the last 8 years I’ve been using them)…but  let’s forget about that for a bit.

We all know (or we should know) that the best way to make more sales  is to sell to existing customers…instead of putting all our efforts into getting new ones.  When people purchase from you, you get an email address and that’s how  to keep in touch with them. It’s how you follow up…it’s how you sell  more.

Let me repeat – everyone has an email address, at least anyone who is going to make an order from you (i.e. YOUR customer). That’s why you ask for an email address when someone buys  from you. You can suggest they follow you on a social media site, but  Twitter, Facebook or X social media site will never become the  standard of communication. Email is a standard that runs across all  kinds of platforms, plus it offers:

• Private communication: It’s how your customers can ask questions and get support. And even if you use a ticket system, it’s still in conjunction with email. And yes, while some companies provide basic help to customers through Twitter and other platforms, detailed and private help comes directly through you.

• Privileged communication: Let’s face it, our customers should be treated in a privileged manner. They’ve shown they’re interested and that they are willing to spend money. You want to give them special offers, advanced access and other perks you don’t give to just anyone who becomes a Facebook fan. You can make a TON of cash, just by treating your customers better than everyone else.

• Direct communication of any length: No 140 character limits with email. Say what you want and how you want to say it…no extra clicks to the sale required. THAT is priceless.

• Continuous access: Not everyone checks email every day, but you can bet  that IN GENERAL the consistency with the average individual checks it is more consistent than with social media accounts. Of course, there are exceptions for those who live and breathe social media, but we’re talking about the general public here. And yes of course, you need to understand your own market to know what is best for you and for them.

We Heard This Dying Song & Dance Years Ago

All these email marketing is dead myths seem all too familiar.  Rewind about 4-6 years ago and people were saying it then. At that time,  they said RSS would obliterate email. But that never saw the light of  day, for many of the same reasons social media won’t replace email as  a marketing tool. Let’s look at the RSS thing:

i. Not everyone uses RSS or even knows what it is. Same issue with  social media today.

ii. As a business, you can’t directly market/sell as well through an RSS  feed. What you blog about and what you email about is not likely to be the same. Email allows for direct marketing and  selling…and you should take advantage of that. Today, social media lacks the same powerful direct marketing possibilities.

#2 Myth: Social Media Can (or Should) Be The Backbone of Your Business

Another friend posted a link to some guy who was looking for case  studies that would prove “social media cam be the backbone of a  business”. Nope, not a baby toe bone or even a little knee cap…a  full-on backbone! He said he felt businesses could run most of their  daily operations through social media. I assume (although his blog post didn’t clearly say), he meant that sales, support and customer relations could be run completely through social media.

Now I must admit, starting my business prior to this golden age of  tweeting, gives me a different perspective. I can empathize if it
feels like social media is a relatively easy way to get some bites for your business. I think it’s very valuable for that, but if you get stuck on social media as being the crux of your business, you put your business in the hands of other companies who have other agendas in mind.

So here’s my advice to you, if you are relying on social media to  build your business, make sure you have a core business plan in place to ensure proper growth and maturation of your business on your own terms. That is, if you don’t want to work like a slave and have a business  that grows and thrives over the long term.

You need mailing lists (including a highly-treasured CUSTOMER list), you need to focus on marketing methods that don’t have you sharing  this morning’s breakfast for hours on end. And most of all, your business is yours. It depends on you, your assets and skills…it  should not depend on the latest social startup.

Is This Online Business Thing Really So Easy?

Right this minute, hundreds of thousands of people are desperately searching for their “pot of gold” on the Internet. Certain that all they have to do is click the right link, and poof, they’ll uncover the rainbow that takes them right to their big payday.

And why wouldn’t they think that?

You’ve likely been told, “Don’t judge a book by its cover,” but you do. After all, the cover is the first thing you see, and it’s almost impossible not to form an impression at that moment.

When it comes to online business, the successful make it look easy. You see their success from the outside; the recognition, the obvious lifestyle, and their ability to make things happen with seemingly no effort at all.

Is it so shocking then that 99% of online business ventures go bust?

I believe that it takes a certain kind of person to learn Internet marketing and make it online. Just like life in the outside world, the virtual one can be complicated, judgmental, and even a little lonely. You have to put yourself out there and take risks, not hide behind your computer waiting for someone to tell you what to do to succeed.

Successful entrepreneurs make it look easy because they’ve been in business for a long time. They didn’t just hop online yesterday, click their mouse and today they’ve got it made.

Still, even though we know better and all the hype of the early days has fallen to the wayside, this belief that it will happen overnight continues to thrive. And this ingrained belief could very well come from the way we tend to associate “work at home” with “easy” for no other reason than what the term “home” signifies.

Just take a look at the way strangers react to the mention of “work at home”, or why a spouse can’t understand why the house looks like a disaster zone and there’s nothing for dinner when work is done at home on the computer.

It’s a common assumption that working at home is effortless, unlike a real world job. And so it really surprises a lot of people who start a business, to realize how difficult it is to build it, manage it, make money from it, AND effectively merge it with daily life.

I’ve heard from countless people who say they’re giving up this whole “making money online thing”, that it’s not working, that they’re spending too much, etc., and it’s sad really, but I also know that they’re right to quit.

A little harsh…maybe, but I’m just telling the truth as I see it. Only the strong survive and prosper within this complex world we call the Internet. Quitting is never an option when you have a burning determination to achieve your dreams. You don’t back down when times get tough, when people get tougher, it just makes you even more dogged in your pursuit to have exactly what you want.

You never think you can’t do it, because you’re too busy finding ways that you can.

I think at some point every entrepreneur reaches that crucial breaking point in business, where you finally understand just how hard it really is and you’ve got to make a choice.

99% of online businesses will fold and call it a day, while the other 1% will take the leap and do whatever it takes to make it.

“So I have to wonder, when faced with statistics like that, are we using the phrase “easy” too loosely online when it’s anything but?”