When I first started this blog (I recently reflected upon this blog’s beginnings in my 1000th post from last week), I thought that I could just forget about having a mailing list and could deliver everything by RSS.

But I quickly came to realize that not everyone is ready for RSS (it’s kind of geeky tech thing still ) and even though I’ve introduced a free RSS reader here, still most people sign up for the mailing lists that I offer.

Of course, there are a variety of tools that allow you to send your RSS feed via email and I use one right here (Note to self: I need a more customizable solution and it IS on the to-do list). Still, there is something to be said to connecting DIRECTLY to your email subscribers.

Email Marketing Is Ultra-Personal

Even though you can write a blog in a very personal manner to your readers…email is another step closer to your readers. You are getting into their personal email inbox, so you need to be just a bit more personal and speak directly one-on-one. You also want to be able to deliver extra content and offers that aren’t necessarily posted to your blog.

Consider Your Readers’ Preferences

Finally, consider that some of your subscribers may not want to receive your blog updates, but they might be interested in your newsletter, an email course or whatever you’re offering. It’s about giving them exactly what they want and if you rely on RSS only, you might be missing out.

So while you can strategically blend your email marketing and RSS, I’d personally never rely completely rely on RSS to deliver my business messages.

If you’ve got some strategies to share…or have a question or comment – just post below.

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