Treating Your Affiliates Like They’re Special

By Alice Seba On April 26, 2005 Under Blog, Managing Affiliates
Alice Seba

I love it! I just got a handwritten thank you note for the website builder companies I sell for saying thanks for doing such a great job and congratulating me for my search engine rankings. They also tucked in couple movie tickets into the card (How did they know I’m a complete movie freak?!).

At Christmas, they sent a card and a Starbucks gift certificate.

They’re just small tokens that make me feel appreciated — but it also makes me want to work a little harder. Of course, I can buy my own Starbucks or take myself to the movies…but these are gestures that most companies don’t make.

If you have affiliates, do you treat them special? Do you give rewards to your best performers? It doesn’t even have to cost money to do. I love Jason Potash’s (EzineAnnouncer) little notes on his check envelopes that say things like, “Alice, you rock!” Forget the cash, I just like to read what Jason’s envelopes say. ;-)

About: Alice Seba

Alice Seba earns a full-time online income as an entrepreneur and loves to help others achieve the same. With a focus on using content to create relationships, loyalty and results from the written word, she co-owns both a ghostwriting service and a private label content business. To get more tips for your content marketing, visit Contentrix.com - your free resource with plenty of tips and strategies.

One Response to “Treating Your Affiliates Like They’re Special”

  1. Nell

    That is awesome Alice! I’ve never heard of someone doing that for their top affiliates. Very cool!

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