You know, everyone complains about those long scrolling sales letters and I have done my share of complaining in the past. But the fact is…these letters work and I have used them for my products with great success.

Well, today I had my own experience with a “traditional” website that was selling a single product and had a bunch of different pages on it. I got really frustrated because I had to HUNT for the information I was looking for. So, I left the website without buying even though I had my credit card ready and in hand. Call me your typical, lazy and “anti-clicking” website visitor.

Now, someone could argue that the website just wasn’t set up properly…but I don’t know. If you don’t lay out all the information for the people in one place, you just aren’t going to get that “DIRECT RESPONSE” you are looking for. In a sales letter…you give it all to visitors and they can take it or leave it. And I’m willing to bet they’ll take it more often than they will on a traditional website.

I have always appreciated what a sales letter can do for my busines…but now, I can also appreciate what it does for me as a consumer. So, what about you? Do you love or hate the sales letter?

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