Work Less, Earn More: Step 2 – Budget
Once you’re ready to dive completely into the “work less, earn more” lifestyle, you need to get budget savvy.
I’m not going to bore you with the procedures of outsourcing here, because I’m sure you’ve heard it all before, so I’m going to focus on the money aspect of it. After all, that seems to be the number one roadblock to outsourcing for most people.
You say, “I can’t afford it” and I say, “Yes, you can!”
In order to create a budget, you have to decide what kind of assistance you need:
- Virtual assistant
- Writers
- Graphic designer
- Technical support
Then you have to determine what you need from each person, and what you consider to be a fair wage. For instance I work with two virtual assistants, each handling a different set of tasks in my business, each getting paid a different amount. Why?
Because one of my assistants fits the role of executive assistant, meaning her job requires her to make decisions without me, and the overall tasks she handles are more complex. She is advanced in her experience and the training she has received over the years in business is very valuable. Therefore, the initial training required for her to work in my business was very minimal, and because of her knowledge, I can pretty much tell her what I need and it gets done without a lot of input from me.
I understand that no matter what a VA does, her time is her time and she should be paid for it. However, I also think that certain tasks should be priced differently. I don’t think simple research and customer support are on the same level, because customer support requires a lot of decision making, one-on-one with customers, understanding of the business and systems, etc., whereas research is just finding information. So I personally feel that the hourly rate should be set according to the task (which I think a lot of VA’s could benefit from doing).
Anyway, to get back on track, when I’m looking to hire someone, I approach them with the exact tasks I need done. If I think the hourly rate they’re asking is suitable, I have no qualms about paying it, otherwise I negotiate. I outline the tasks, explain the timeline (in most cases it’s a monthly job), and ask if they can do the work for this X amount per hour. I also tell them that I understand if they can’t meet my needs, and if they’re unable to accept the job could they recommend someone who may be able to help me.
From my experience, if you can offer steady work month after month, most people are willing to negotiate a price that will fit within your budget in exchange for secure work. Now I’m not trying to undervalue any VA’s out there, because they have the right to say no, I just believe in matching pay to the type of tasks performed.
Once you know exactly what tasks you need taken care of, what prices you’re going to have to pay, then you can work out an actual budget.
For instance, let’s say that you want to hire someone to take care of your support desk for you, and you’ve found an experienced VA who is familiar with the systems you use, so you’ll be paying her $25/hr.
Sounds expensive I know, but it’s really not. Start out small and hire her on retainer for 5 hours a month for a total cost of $125. Okay, so where are you going to get that $125?
Do a clean sweep. And by that I mean go through all your memberships and cancel the ones you’re not using, get rid of any monthly services that you don’t really need. For example, are you using a shopping cart and separate autoresponder service? If so, move your subscribers over to your shopping cart service and cancel the autoresponder service. In most cases, it’s a lot cheaper, and more convenient, to have them all in one place.
Run a sale and invest your profits into pre-paying your assistant. So if you make $500 from the sale, pay her for 20 hours of her time and that will get you through the next 4 months. It will also give you 20 hours of time that you can invest into your business. Just imagine what you can do with 20 hours of free time.
You have to treat your contractors as an essential part of your business, in the same way you couldn’t go without your web hosting or autoresponder service, you need your contractors. They shouldn’t be thought of as a flexible expense, because then instead of allotting funds in your budget for the month, you’ll just think, “Oh, I can just do the work myself this month instead of paying someone else.”
Think in terms of “this is a bill I have to pay”, and then find a way to pay it. You’ll be glad you did!
Oh, and don’t forget to grab your free outsourcing checklists.





Twitter: robtoth
:
Very good point reminding everyone to chunk it down…
A lot of the fears of outsourcing is: “well my own full time salary was $4000 per month at my job, so if I bring in an employee, I need $4000 extra per month to pay them!?”
Not in the least.
Melissa, much like you, I have a group of valued VAs. My primary graphic artist is still on a “per project” fee basis but because I’ve been bringing very consistent work to her each month (each week!)… her rates to me are low.
I have 2 data entry / research VAs who each make about the same but they’re overseas so a fair monthly wage to them is nominal on my end.
Etc.
So no need to feel threatened about bringing someone in. Like anything else, you’ll get much more comfortable with the idea once you actually start doing it.
I’d suggest go setup a couple of retainer deals with VAs or even bring in someone part-time (10 hours per week) and just get used to it all… you’ll see it’s quite painless but the trad-off you enjoy (more time and ENERGY for the parts of your business you’re actually passionate about), is a fantastic win!
Good food for thought Melissa! Thanks.
- Rob Toth
RobToth.com
Twitter: imsweetie
:
Thanks for sharing your thoughts Rob!
I agree that a lot of people think that hiring someone is going to cost a lot of money, but in reality, you can get up to 20 hours of help each month for $300 to $500 a month.
Yes, that can be a lot if you are just getting started. So I don’t recommend hiring help until you’re actually making a good income for yourself, and you find yourself working far too much.
But once you reach that point, you seriously need to consider putting together a team in order to build your business. I don’t really look at it in terms of what it’s costing me, I think of all the TIME I’m getting back because I have the help.
Those hours can be invested back into your business in the areas of marketing and product creation, so you can make more money. It’s impossible to do that if you’re spending hours answer customer support questions, submitting articles, formatting documents, doing research, etc. Those little things are time suckers.
Of course, I can tout the benefits of outsourcing until I’m blue in the face, but until someone is truly ready to take that step, they’ll keep finding excuses not to do it.
Thanks!
Melissa
Twitter: monicasalazar
:
Thanks Melissa. I’ve done the membership cut already and it has worked great
Another challenge for me is deciding what to outsouce, according to my budget. How can I find how profitable it is to outsource *this* task vs *that* one?
Twitter: imsweetie
:
Hi Monica, glad to hear you cut out those unnecessary expenses
That’s a great question! I would focus on the tasks that are the most time-consuming for you, because your time is money.
For instance, I used to put the packages together, upload files, update site pages, etc. each month for one of my membership sites – which sucked up 4 hours of my time. I finally took the time to train one of my VA’s how to do that job, and gained those 4 hours back to invest into marketing and building my business. The $100 it cost me to have her do that task, turned into $5000 in additional income for me because I was able to use that time to put together an offer, and market it.
On the other hand, if you have tasks that take you a few minutes to do yourself, keep doing them until you can afford to outsource those too.
So start with the big time sucking tasks, and then over time you can add all the other things too
Melissa