May 26, 2009
New Quiz (Sell More to Your First-Time Website Visitors!)
If you’ve got about 3 minutes, drop by for our new quiz. This one is all about improving your sales pages to get more of your FIRST-TIME visitors to say YES to your offer.
It’s quick and easy 8 questions (they’re multiple choice for ultra-simplicity!). Upon completion, you get a customized action plan based on your responses.
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IMPORTANT: The quiz is delivered via email and your customized plan will be in that email. Due to the length of the email and other factors, it’s possible it might end up in your junk box…so check there if you don’t see the email right away.
If you still have problems…just let us know. The best place to submit your request is at http://www.internetbasedsupport.com - be sure to include the email address you entered for the quiz and note which quiz you took (The “Sell More to Your First-Time Visitors” quiz).
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Again, the link to the quiz is at:
http://www.copywritingsweetie.com/quiz.html
If you’re tired of wasting your hard-earned traffic, take the quiz and get more customers…the FIRST TIME they visit your web page.
And pssst…quiz takers receive a pretty sweet offer themselves when they complete their quiz. You don’t want to miss it!
How to Use PLR - Here are 101 Ideas
Got PLR on your hard drive? It’s time for a clean out. Ron of PLR.me has put together a massive list of 101 ideas for using your PLR.
You can find the list on his blog, but here are a few highlights:
6. Translate into other languages to capture international visitors.
9. Tweak the content so it’s relevant to current events or celebrity stories. [Note from Alice...this can be GREAT for search engine traffic]
32. Use the material as an unannounced bonus for buying your products.
95. Reorganize the materials to create a more persuasive sales letter. [Interesting concept...it wouldn't work with all PLR, but some pieces might do this well]
Note…I’m not so fond of his suggestion of scraped content in #2…but most of the rest of the list is good.
How Can I Use My PLR Most Effectively
If you’ve ever wondered how you can most effectively use your PLR (whether it’s ebooks, articles, sales pages or any type of PLR), here’s a handy checklist you can download for free. Get ideas for making content more uniquely yours, earning money from your PLR and more - WITHOUT having to do any heavy-duty rewrites.
Click here to get yours (PDF).
Q: How Do I Market My Products to Moms?
Billions of dollars are spent each year by a certain group of people…and that group is everywhere we look. Yep, you guessed it - I’m talking about moms. Mothers are responsible for much of the household spending and influence the buying decisions of family members across generations.
If you’re looking to market more effectively to this group of savvy online consumers, download Wendy Wood’s & Alice’s free 9-page report:
“Quick & Easy Ways to Market to the Powerful Multi-Billion Dollar Market of Mothers Online”
This report shows you:
- Just how big and influential the mom market is
- Why moms use the Internet & what they do there
- How to reach moms and gain their confidence - all on a shoestring budget.
Your download is completely free and comes without any type of obligation.
It is a PDF document and you will need the free Adobe Acrobat Reader software to view it. If you don’t have this software, you can get it here.
November 29, 2008
FREE DOWNLOAD: Effective Article Marketing Efficiency Monthly Checklist & Worksheet
There’s tons of buzz about article marketing. The buzz is nothing new, but it continues years after people started talking about it. You know why? Cuz it works! 
The problem is, it takes work and consistent effort to build. But if you have a plan in place, you can get a lot done in a shorter amount of time AND boast great results.
Download This FREE Practical Checklist & Worksheet
To help you streamline your article marketing and to make it more effective, I’ve put together a couple of downloadable documents for you.
1. Effective Article Marketing Efficiency Monthly Checklist
This is a 4-page “how to” checklist that shows you 5 important steps to effective article marketing including:
- Brainstorming: Learn how to save tons of time in deciding what to write about each month.
- Article writing: Whether you use a ghostwriter or write the articles yourself, find out the key to making fast work of writing.
- Byline creation: Discover 3 key points to making click-inspiring bylines.
- Distribution: We share the 6 distribution channels that provide maximum results.
- Evaluation: Don’t get bogged down in endless stats checking. This section shows you what to look for to monitor your results.
…and to keep track of everything, I’ve also added:
Effective Article Marketing Efficiency Worksheet
This is a simple printable document that allows you to track your progress through the various steps. Each sheet has space for 10 articles. If you publish more than 10 each month, simply print out extra sheets.
Both documents, plus complete instructions have been put into a zip file (contents are 2 .pdf documents plus 1 .txt file). You are welcome to use these for your own personal use and to give the zip file out freely to your friends, colleagues, subscribers and customers. All I request is that you don’t make any changes, so that the complete system stays intact.
How to Download
Click here to download the zip folder (includes 2 .pdf documents, 1 .txt file and 1 .csv file)
…then get to work!
NEW! If you prefer to track your progress on your computer, instead of on paper, we’ve just added a spreadsheet that you can use instead of the printable. The spreadsheet has been added to the zip folder above, but if you already have the other files and just need the spreadsheet, click here to get it.
Where Should I Sell My Santa Letters?
You’ve got your kit, ink, stationery and some little goodies for the envelopes (If you don’t have all this ready, grab your guide to get started here).
You’re ready to start processing orders. But, before you settle down and rest, you still have some marketing to do. Even though there is a huge demand for Santa Letters this time of year, you still have to make it easy for people to find you and get a buzz about your service.
You have three basic options for selling your letters:
Sell them on auction sites like eBay
Why not? This time of year everyone is shopping at eBay. Not only that, but they are searching for keywords like “Santa” and “Christmas” so your letter service stands a good chance of getting exposure. Of course, you’ll want to position yourself to get as many visitors as possible to your auction. You’ll also want to encourage referrals to increase sales.
Create a website where you can sell your letters year-round
This is, of course, another option for selling your Santa Letters. If this is too intimidating to you, there are easy site builder options that you can utilize that make creating a website as easy as creating a Word Document.
Sell the Letters offline via Order Forms
This a great alternative to creating a website. Create order forms and deliver them to local preschools and daycares. If you’re business-savvy you may even consider running your offer as a fundraiser to encourage the preschools to recommend the Santa Letters even more.
Each of these methods has benefits, and they don’t have to be mutually exclusive. You can do all three set up an online store, sell on eBay, and do a fundraiser at your child’s school by sending home order forms! Why not? Have a wonderful, and profitable Holiday Season!
Author Resource - Nicole Dean is the Publisher of several e-guides online, including the Santa Letter Kit. Grab yours to learn how you can start a Santa Letter Business and make extra money this holiday season.
(Want to republish this article? Join the affiliate program.)
How To Write Compelling Web Copy
Q. Can you offer some advice for writing compelling web copy?
A. Compelling web copy has many business building benefits. It can keep your visitors glued to your site, cause them to become repeat visitors, generate traffic & increase your search engine ranking, and of course, it sells! There are lots of ways to make your web copy compelling but let’s look at five:
1. Conversations. Talk to your readers. How do you talk? When you speak do you use contractions? Do you use colloquialisms? Write like you talk and you’ll make a better connection with your readers.
2. Active words. Do you want to compel your readers to act or command them to act? Do you want your readers to benefit from your product or do you want it to change their life? Words have power. Find specific active verbs to paint your copy, to make it exciting and lively.
3. Benefit oriented. Typically speaking, readers don’t care about you. Nor do they care about your product’s features. What they care about is how they will benefit from your product. So make sure you sell benefits not features.
4. Language. Remember when writing your copy that you are writing for everday folks. Using large, technical words that are confusing will run your audience off because they won’t know what you’re talking about. Use words that people are familiar with and can connect to.
5. Emotions. We all want to feel smarter, richer, happier, thinner, more respected, etc. Use these emotions and emotional needs to connect with your reader. For example, “Do you feel paralyzed every time you have to go shopping? Do you hate trying on clothes? Does stepping in front of that three way mirror strike fear inside you?”
As I said, these are just a few of the many ways to write compelling web copy. For more ideas, visit the sites of successful internet marketers to see how they entice their visitors.
Further Resources
Copywriting Sweetie: Easy to follow course that teaches you how to write sales-producing copy
How To Make Attention Getting Headlines
Q. Can you offer some pointers to making attention grabbing headlines?
A. The trick to writing anything whether it is a sales page or a how to article is to hook your reader’s attention immediately. Of course you have to hold on to that attention too but that’s significantly easier once you already have it.
Headlines are one of the most important parts of copywriting. Let’s look at things that can make a compelling headline:
* A promise. Lose 30 pounds in 30 days-guaranteed.
* Make it newsworthy. New diet guarantees fast, healthy weight loss.
* Ask a question. Are the foods you eat making you sick?
* Offer a benefit full of emotion. You’re going to absolutely love your new body - guaranteed!
* Appeal to their self interest. Know the secret to losing weight permanently?
* Offer value. 3 easy steps to losing weight naturally.
* Headlines must use strong verbs and powerful words. Compare these two headlines:
- Lose weight with our enzyme based diet
- Weight literally falls off with enzyme based diet
How do each of these make you feel? Would one cause you to purchase quicker than the other?
Writing effective, eye-catching headlines takes practice. Make a point to examine headlines written by newspapers, magazines, and successful online marketers. Take note of what & how they write, how it makes you feel and what works and what doesn’t. Once you’re ready to begin, try using one type of headline, test it for a while then switch to something else and see if that works better. Testing and tracking is a great way to determine what works best for your particular followers.
Further Resources
Copywriting Sweetie: Easy to follow course that teaches you how to write sales-producing copy
Online Advertising: Get more bang for your advertising buck.
Free Marketing Course
