Archive for the ‘Media Exposure Questions’ Category

I don’t know if it’s the emergence of the “new media” or what. Or maybe people finally realizing the power of press releases, but I’ve been getting a lot of questions lately on that very topic.

Now, I can’t possibly go through each and every question (my baby and my 2 boys would be REALLY annoyed that I’m cutting into Mommy Time), but I can tell you that I have a tutorial that answers a LOT of your questions about starting a press release campaign with YOUR marketing objective in mind.

In fact, this tutorial has been around for a long time…but I’ve just recently gone through it to ensure it’s up-to-date and ready for you to consume.

It’s delivered via email, so you have to sign up and you can do that by go ing here.

It covers:

• What a press releases are and why you need them.
• How to put the pieces of your release together.
• Making sure your press release is newsworthy.
• Where to send it.

…and a bunch of other stuff. Anyway, it’s here if you need it.

Q: Can you tell me how to submit my press release to online media sites?

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Q: Don’t you need a publicist or do a lot of groundwork to get worthwhile publicity?

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Q: Is there a difference between writing articles for distribution and writing press releases?

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Q: With all the newspapers, magazines and other places both online and off, how do I choose where to start sending my press releases?

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Q: Hey Alice, I submitted a press release but haven’t had a very good response so far. I was wondering if you could offer some tips on how I can get my press release noticed?

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Q: I understand what a press release is and what it’s supposed to do but I don’t know how to write one. Is there a format that I need to follow?

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Q: Where can I distribute my press release online?

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