June 26, 2009

I’ve Been Asked This a Lot Lately…
Here You Go (Press Releases)

prp I don’t know if it’s the emergence of the “new media” or what. Or maybe people finally realizing the power of press releases, but I’ve been getting a lot of questions lately on that very topic.

Now, I can’t possibly go through each and every question (my baby and my 2 boys would be REALLY annoyed that I’m cutting into Mommy Time), but I can tell you that I have a tutorial that answers a LOT of your questions about starting a press release campaign with YOUR marketing objective in mind.

In fact, this tutorial has been around for a long time…but I’ve just recently gone through it to ensure it’s up-to-date and ready for you to consume.

It’s delivered via email, so you have to sign up and you can do that by go ing here.

It covers:

What a press releases are and why you need them.
How to put the pieces of your release together.
Making sure your press release is newsworthy.
Where to send it.

…and a bunch of other stuff. Anyway, it’s here if you need it.

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How do I Submit a Press Release?

Q: Can you tell me how to submit my press release to online media sites?

Do I Need a Publicist To Get Any Worthwhile Publicity?

Q: Don’t you need a publicist or do a lot of groundwork to get worthwhile publicity?

Is There A Difference Between Writing Articles & Press Releases?

Q: Is there a difference between writing articles for distribution and writing press releases?

How Do I Choose Where to Send My Press Release?

Q: With all the newspapers, magazines and other places both online and off, how do I choose where to start sending my press releases?

How Can I Write a Press Release That Will Get Noticed?

Q: Hey Alice, I submitted a press release but haven’t had a very good response so far. I was wondering if you could offer some tips on how I can get my press release noticed?