November 29, 2008
FREE DOWNLOAD: Effective Article Marketing Efficiency Monthly Checklist & Worksheet
There’s tons of buzz about article marketing. The buzz is nothing new, but it continues years after people started talking about it. You know why? Cuz it works! 
The problem is, it takes work and consistent effort to build. But if you have a plan in place, you can get a lot done in a shorter amount of time AND boast great results.
Download This FREE Practical Checklist & Worksheet
To help you streamline your article marketing and to make it more effective, I’ve put together a couple of downloadable documents for you.
1. Effective Article Marketing Efficiency Monthly Checklist
This is a 4-page “how to” checklist that shows you 5 important steps to effective article marketing including:
- Brainstorming: Learn how to save tons of time in deciding what to write about each month.
- Article writing: Whether you use a ghostwriter or write the articles yourself, find out the key to making fast work of writing.
- Byline creation: Discover 3 key points to making click-inspiring bylines.
- Distribution: We share the 6 distribution channels that provide maximum results.
- Evaluation: Don’t get bogged down in endless stats checking. This section shows you what to look for to monitor your results.
…and to keep track of everything, I’ve also added:
Effective Article Marketing Efficiency Worksheet
This is a simple printable document that allows you to track your progress through the various steps. Each sheet has space for 10 articles. If you publish more than 10 each month, simply print out extra sheets.
Both documents, plus complete instructions have been put into a zip file (contents are 2 .pdf documents plus 1 .txt file). You are welcome to use these for your own personal use and to give the zip file out freely to your friends, colleagues, subscribers and customers. All I request is that you don’t make any changes, so that the complete system stays intact.
How to Download
Click here to download the zip folder (includes 2 .pdf documents, 1 .txt file and 1 .csv file)
…then get to work!
NEW! If you prefer to track your progress on your computer, instead of on paper, we’ve just added a spreadsheet that you can use instead of the printable. The spreadsheet has been added to the zip folder above, but if you already have the other files and just need the spreadsheet, click here to get it.
Free Download: How Do I Get Traffic to My Blog?
It’s a question a lot of bloggers want the answer to. How DO you get traffic to your blog?
Lynette Chandler has a free guide that gives you “18 Traffic Generating Blog Activities You Can Do Right Away“. It’s a quick 6-page guide with practical ideas to bring to your blog to attract attention and drive more traffic.
As always, another handy-dandy tool from Lynette.
How to create a YouTube Video
Q: Can you tell me how to create a YouTube Video?
A: YouTube makes it easy to take a video and share it with the world. You can share personal videos with friends and family. Businesses can record tutorials, advertisements, or even quick sales messages with little effort. Here’s how to do it:
Step 1. Make a video. In order for it to be viewable via YouTube your video has to be taken with a digital device such as a digital camcorder, digital camera, or cell phone. Videos must be less than 10 minutes, smaller than 100MB, and in .AVI, .MOV, .WMV, or .MPG file format.
Step 2. If you’re taking a video from your cell phone, here’s how to upload it into YouTube
1. Log in to YouTube and go to the “My Account” page.
2. Under “Account Settings,” click the “Mobile Upload Profiles” link.
3. Click the “Create Mobile Profile” button and enter the information required.
4. Click the “Create Profile” button.
5. When your profile is set up, you will be given an email address to upload the video taken with your phone. Email your video to that address. After it’s uploaded, go to YouTube and edit the information about the video (optional).
Step 3. If you’re uploading a video from your camcorder or digital camera here’s how to upload it into YouTube:
1. Click “Upload Videos” in the upper-right-hand corner of the YouTube page.
2. Enter Title, Description, Tags, and Category to make it easy for people to find your video.
3. Set your video to Public or Private. Private videos would be for sharing with friends and family.
4. Click the “Upload a Video” button.
5. In the next window, click the “Browse” button to browse for the video file. Select the file you want to upload.
6. Click the “Upload Video” button. Note that it can take a up to an hour for your video to upload.
That’s it. You’re done. You now have a YouTube video!
Get more help with your content creation here.
Why Has My Website Only Made One Sale After Receiving Over 7,000 Visitors?
Q: Jeffrey writes: The question I need an answer to is why hasn’t my website, The Lord’s Store made one sell after receiving over 7000 visitors? I realize paying for traffic doesn’t really work now, but I have had at least several hundred good Christian visitors which clicked on my banner from Christian websites
Can You Explain How To Use Wordtracker?
Q: Everyone talks about using WordTracker for SEO but I’m confused. Can you explain how to use it? [Read more]
Can you give me some tips on how to submit an article for distribution?
Q: I have just written my first article for my online business. Can you give me some tips on how to submit an article for distribution? [Read more]
How can I set up Google Adwords?
Q: How can I set up Google Adwords? [Read more]
How Can I Increase My Conversion Rate?
Q. I’ve got great traffic coming to my site but very few people are signing up for my newsletter. How can I get more people to actually sign up?
A. How to get more of your traffic to do what you want whether its sign up for a newsletter, buy a product or click a link. This is called increasing your conversion rate and how to do it is a common dilemma. Luckily it’s fairly easy to fix.
Make Your Headline Stand Out
Your headline is the first thing your visitors read; therefore it needs to grab their attention. Make it catchy but also state clearly how your product can benefit the reader.
Don’t Leave Them Hanging
Many times pages are written well but are lacking the call to action - directions that tell the reader what to do after they’ve read the content. The content simply stops and the reader leaves because they don’t know what else to do. If you want your readers to do something, tell them! “Click here to purchase”, “sign up now” and “buy now’ all tell them exactly what you want them to do. Remember, if you do not ask them to take action, they won’t.
Use Bullets
People are so busy these days they don’t have time to read. They simply want to scan web pages to see if the information offered is what they are looking for. For ease of reading, use bullets to explain your products benefits. Your visitors eyes will be drawn to the bulleted text which if written well will keep them reading.
Make Navigating Easy
A professional, organized and easy to navigate site will reduce confusion and help build credibility. Keeping your visitors from getting lost will ensure they don’t click away.
Add Your Photo and Signature
Adding a photo of yourself and your handwritten signature creates realism and trust. Your visitors will feel like they are doing business with a real person instead of just a computer.
Include Testimonials
Testimonials provide further credibility. When someone offers feedback on your product, ask for permission to publish their statement on your site. Also, see if they will provide a photo of themselves to include with it. If your visitors see that real people, just like them, are satisfied; they will be more likely to purchase from you.
Have More Than One Payment Option
Although you may use PayPal for most of your purchases, not everyone has a PayPal account. Giving your visitors more than one payment option will only help increase your sales.
Further Resources
My easy to follow Copywriting Sweetie course teaches you how to write sales-producing copy or grab this website conversion guide.
Free Marketing Course
