Digital Moms:
How To Market to Today’s Tech-Savvy Moms
Gone are the days when the word “Mom” conjures images of a female who cannot operate the video recorder or navigate her way through the latest videogame, and only switches on the computer to send an email to Grandma.
According to a study published in 2009 by Razorfish and Cafemom, up to 27 million (84%) of Moms online are tech savvy. They use Web 2.0 platforms and shop online. In fact, they use communication technology and social media to connect with others, find advice and information, express themselves, do research on products they’re interested in, and simplify their multi-tasking lives.
“Digital Moms” have become so dominant on the Internet that the researchers concluded they are not a niche, but are rather the mainstream.
If you aren’t reaching out to digital Moms online yet, you might just be missing out on a significant market. Consider these numbers from the United States Census Bureau:
- Women control 80% of household spending. Even if they earn only a part or none of the total household income, women determine how much of the household income will be spent.
- Women do 60% of online shopping. Women do a lot of research online before making a purchase and actually make up more than half of online shoppers.
- Women buy 81% of all products and services. Women shop not only for themselves, but also for the home, family members, gifts for friends, teachers and associates.
The problem is, many online businesses just don’t seem to know what to do when it comes to marketing to digital Moms. They make the mistake of treating all Moms online as if they all had the same needs and reasons for using the Internet. Not true, according to the Razorfish/Cafemom report. For example, younger Moms tend to be more comfortable with social networking and mobile surfing. On the other hand, Moms 45 years old and above gravitate more towards online news, product reviews and podcasting.
What is the best way to reach out to today’s digital Moms? Here are three tips:
- Provide relevant content. Some of the online Mom’s interests depend on what life stage she is in. For instance, digital Moms with young children naturally look online for information about parenting and child health. But there are topics that most digital Moms are interested in, no matter how old their children are. These include fashion and cooking.
Mom PLR Ebooks provides regular private label rights content just for Moms. For a monthly supply of PLR recipes and product reviews, check out the All Mom Content package from AllPrivateLabelContent.com.
- Be present in the channels digital Moms are using. Again according to the Razorfish/Cafemom study, more than half of digital Moms use email, search engines, social networks, gaming and online news. Emerging channels used by about one-third of digital Moms include online videos, consumer reviews and blogs.
Aside from PLR Ebooks, your monthly subscription to Mom PLR Ebooks includes a 5-day Ecourse and 26 newsletter topic ideas – perfect for digital Moms who use Email everyday. If you’re interested in providing consumer reviews, All Private Label Content includes 10 product profiles reviews every month.
- Know the particular needs, interests and online habits of your Mom audience. Digital Moms have varying needs and surfing behaviors, depending on their age and their children’s ages. The best way to accurately understand your particular Mom audience is to listen to them. Ask your list subscribers what their concerns are. Conduct your own surveys. Hang out in Mommy forums. Pay attention.
The majority of mothers online are digital Moms. They are tech savvy, smart consumers who make informed decisions when shopping online. They’re also online for social networking and even gaming. But they have varying needs depending on their life stage and their children’s ages. To market effectively to digital Moms, you need to give them what they’re looking for online, be where they are, and pay attention to their needs. Take care of digital Moms and you’ll have a profitable online business.
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PLR – A Cost-Effective, Time-Efficient Solution for Building Your Parent-Targeted Mailing List
By now you’ve probably heard of PLR and its use in online business. If not, it stands for “private label rights” and refers to ready-made content that you can purchase, edit and brand for your business. It may come in the form of articles, reports, ebooks or even pre-made sales pages, opt-in (or squeeze) pages, graphics, audio recordings and even video.
There are plenty of uses for PLR from adding content to your website to creating products for sale, but have you considered what an effective tool PLR can be for building your mailing list?
How to Build Your List with PLR
- Brand and publish a PLR report as an ethical bribe for signing up for your list. Your visitor signs up for your list and you give them instant access to a valuable report that helps parents become more informed or solve a problem. Make sure you include mention of the free report with all your sign up boxes.
- If the PLR reports include ecovers, use them to make them more attractive and tangible to your potential subscriber. It also draws the eye into your subscription box when it’s on a page with other content. Parents are busy people, make it easy for them to find your great offer.
- Use PLR opt-in or squeeze page templates to simplify the list-building process. Many PLR providers sell ready-made templates that streamline the process of collecting email addresses. Simply modify the text, insert your autoresponder code and load up the html pages. Promote your opt-in pages in your article bylines, YouTube videos and wherever you publish content.
- Use PLR banners to promote your report giveaway. Put them on your blog, invite your affiliates to use them and swap or purchase ad space to get the word out there. Find out where your target parent market hangs out and be seen.
- Use topic-relevant PLR articles and other content to drive traffic to your opt-in page. Include a recommendation for your mailing list as a place to get further information.
- Don’t stop there. You don’t just have to make one freebie offer to build your list. Publish other opt-in pages with offers that will attract more parents in your targeted audience. The nice thing about PLR is that it’s cost-effective and time-efficient to test out a variety of free offers to build your list.
Key Tip – Make the PLR Your Own
Private label rights means you have the opportunity to make customize the content so it suits your message and your target audience. Although the terms of service with PLR providers varies, in most cases you can do things like add logo, insert case studies, comments from customers, add your own opinions and more.
Parents who subscribe to your mailing list want to get a feel for WHO you are before they buy from you, so taking the time to make PLR uniquely yours can go a long way. That doesn’t mean you need to rewrite it from scratch, but insert elements that will give your readers more insight into your company and what you stand for.
A Free PLR Package to Help You Build Your Parenting Mailing List
It’s amazing how easy it can be to build a list when you’ve got ready-made tools to help you. You can actually get a free PLR list-building package right here. It includes:
- a free report
- opt-in page template and suggested text
- ecovers in 4 sizes
- promotional graphics
…to help you get started. Click here to get yours.
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Here’s What to Look for in a Good PLR Site
Many web publishers have a hard time coming up with fresh content for their sites. In order to have a continuous supply of new articles, many people turn to private label rights articles, also known as PLR.
There are many PLR sites on the web, but not all of them are good quality. Here are some things to look for in a good PLR site.
What type of content do they offer? If your target market happens to consist of mothers who are interested in starting a home business, buying PLR related to guitars and motorcycles isn’t going to do you much good. Make sure the PLR is something you can actually use on your website before you buy it.
What does the copy on the sales page look like? If the writing on the sales page is unprofessional or words are misspelled, think twice about buying anything. If these people can’t do a good job on their sales page, just imagine what the PLR will look like.
How much do they charge? In most cases, you get what you pay for, and that is definitely true with PLR. Some companies will offer very cheap bundle packs, but the articles may be written by people from a foreign country who do not understand the English language or American culture. It doesn’t matter how great your deal was if you are unable to use the articles.
How many times do they sell the content? Some sites limit their run to 100 people, while other sites will sell the same PLR to 500 or more people. It’s always a good idea to rewrite your PLR somewhat, in order to give it a personal flair, but you still don’t want to have 500 other websites with the same type of content as you have.
If you are thinking about buying some PLR but aren’t sure if the website offering it is reputable, head over to your nearest business forum and ask others for their recommendations.
Thankfully, most PLR is very affordable. Try a few different brands and find one that works for you.
Wendy Wood is working hard to bring you quality private label rights e-books every month. Each month you’ll have access to a quality PLR e-book, sales page, graphics, ecourse to promote your e-book, and so much more! Click this link http://www.momplrebooks.com to learn more about MomPLReBooks.com.
Want to publish this article? Click here to join the affiliate program.
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How To Create Something Unique From PLR eBooks
Buying private label rights ebooks can be a great way to add to your income. When you purchase private label rights material, also known as PLR, you are buying the rights to put your own name on the content and sell it to other people.
Of course, you can also post the content on your website or blog as well as give it away to subscribers of your mailing list, but why not use it to create your own unique information products?
Here are some tips you can use:
Use the PLR ebook as a starting point, not a finished product. Edit the text to give it your unique tone or add to it in order to make it a longer ebook. You can also get rid of the formatting the PLR writer used and use your own choice of headings, fonts, and pictures.
By interviewing experts and including them as bonuses, you will increase the value of the ebook. Have you ever been to a cosmetics counter when they were offering a special bonus with the purchase of $25 in products?
People who had no intention of buying any cosmetics find a way to spend $25 in order to get the freebie. Offer your customers a bonus audio with their purchase and they will be lining up to buy your ebook.
Just because the PLR was written in book form doesn’t mean you have to use it that way. Break it up and form a couple of special reports that you can sell for under $10 each. Sometimes, you can make more money by selling a lot of smaller priced items than you could make selling a few larger priced items.
If you have bought PLR from several different websites on a similar topic, combine them to form one large ebook.
You can also combine several of these strategies together in order to create a really great information product. Just remember to think about your target market and what they would find helpful or useful. Remember, you can create the best information product on the web, but if won’t make you any money if your target market doesn’t want to purchase it.
Wendy Wood is working hard to bring you quality private label rights e-books every month. Each month you’ll have access to a quality PLR e-book, sales page, graphics, ecourse to promote your e-book, and so much more! Click this link http://www.momplrebooks.com to learn more about MomPLReBooks.com.
Want to publish this article? Click here to join the affiliate program.
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What Are The Benefits Of Using Private Label Rights Content?
As you may know, one of the main reasons people use the internet is to find information. By providing information on your website, you are satisfying one of the web’s greatest needs. Adding fresh content to your site on a regular basis will keep your visitors coming back, and will also keep your website high in the search engines’ rankings.
The process of adding new content on a regular basis can get tedious, especially if you are writing the content yourself. You can hire a ghostwriter, but that can get costly, as one article can easily cost $10 – $15. There are many article reprint directories that allow you the option of free content, but you will have to place an outside link on your site to the author’s site. The last thing you want to do is send people away from your site! Your goal is to keep them on your site.
Fortunately, you have another option: private label rights content. For one low price, you have the option of receiving a pack of articles, a special report, or even an e-book. When you use private label right content, or PLR, you don’t have to include a link to anyone’s website and you can claim the content as your own. Best of all, when you use PLR you have the option of selling it to others in the form of a special report or e-book.
So, for the price of one or two ghostwritten articles, you can receive a whole pack of articles or an entire e-book which you have the option of monetizing with affiliate links, selling, giving away to increase the size of your mailing list, or simply using as articles on your website.
When you use PLR, you are able to solve the problem of having fresh content for your site at a price you can afford.
Wendy Wood is working hard to bring you quality private label rights e-books every month. Each month you’ll have access to a quality PLR e-book, sales page, graphics, ecourse to promote your e-book, and so much more! Click this link http://www.momplrebooks.com to learn more about MomPLReBooks.com.
Want to publish this article? Click here to join the affiliate program.
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Learn How To Make Money From Private Label Rights Content
When it comes to making money with private label rights content, also known as PLR, you have several options. In fact, you can combine several of these options, if you wish.
One of the easiest ways to monetize your PLR is by adding affiliate links throughout the content. For instance, if you have a PLR article about podcasting, you may want to add a little review about Audio Acrobat, a service that makes it very easy to begin a podcast.
At the end of your review, include an affiliate link for the service. Simply place the review at the end of your article and then place the article on your blog or website; your visitors will love learning about the topic and you have the potential to earn income from it.
One of the best things about PLR is that you have the right to sell it; which is, of course, another way to make money from it. If you have an article pack, you can group them together and form a report to sell, or you can simply buy a pre-written PLR report or e-book that is already ready to sell.
When you sell your PLR, don’t forget that you can still add your affiliate links throughout the content. Not only will you earn money through the initial sale, but you have the potential to earn monthly residual income on the products and services you endorse within the content.
You can also use your PLR as an incentive for people to sign up for your mailing list. For instance, if your website is about pet birds, you could offer a free report on how to choose the best toys for your bird. And yes, you can add affiliate links throughout the content.
Giving away the PLR may not earn you money right away, but it can help you increase the size of your mailing list. These are people that you can continuously market to. Eventually, these people will turn into customers and you will earn money as a result of giving away that initial PLR report.
By using PLR, you can quickly monetize the content on your website, create your own information products, and give freebies away to entice sign-ups to your mailing list. The small investment you make in the PLR has the ability to repay you several times over.
Wendy Wood is working hard to bring you quality private label rights e-books every month. Each month you’ll have access to a quality PLR e-book, sales page, graphics, ecourse to promote your e-book, and so much more! Click this link http://www.momplrebooks.com to learn more about MomPLReBooks.com.
Want to publish this article? Click here to join the affiliate program.
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How To Use Private Label Rights Content
Private label rights content, also known as PLR, is content that you are free to use in several different ways. The content may come in the form of articles, special reports, or even ebooks. You can modify the content, break a large chunk of PLR into smaller pieces or add several small pieces together. You don’t have to tell anyone it is PLR and that someone else wrote it; you can put your name on the byline.
If you are looking for fresh content for your website or blog, you have the option of posting the PLR as articles. You can buy pre-written articles or break a larger piece of PLR, such as a special report or e-book into smaller sections, creating your own articles.
Another idea is to take a few articles and break them down into a five day ecourse, which you can offer as a freebie to people who sign up for your mailing list. You simply load the content into an autoresponder email system and the autoresponder will mail each day’s lesson out to your list.
When you buy PLR, you have the rights to sell the content to others. You can sell it as is or you can add some extra bonuses such as Mp3 recordings and bundle it as an information product.
To make the most of your PLR you can combine several of these options together. For example, if you purchased an e-book, and you plan to sell it on your website; you could take some of the general information from it and create a couple articles to place on your website or blog.
Don’t give away too much information in the articles; you just want to whet your readers’ appetites. At the end of the articles, you could place a sign-up form for a free five day ecourse. Again, you can simply take some of the basic information from the e-book to create the lessons.
At the end of the lessons in the five day ecourse, you can advertise the e-book, which you are selling on your site. You only had to pay for the e-book once, but you were able to use that one investment to create several articles, a five day ecourse, and an information product, which you are able to sell over and over again.
As you can see, there are many ways to use PLR, and all of them benefit you and lead to higher profits.
Wendy Wood is working hard to bring you quality private label rights e-books every month. Each month you’ll have access to a quality PLR e-book, sales page, graphics, ecourse to promote your e-book, and so much more! Click this link http://www.momplrebooks.com to learn more about MomPLReBooks.com.
Want to publish this article? Click here to join the affiliate program.
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How Does PLR Content Compare?
Everyone knows that content is king. The challenge then becomes; how do get a lot of high quality content to use for your business? You may have considered using PLR content but want to know how it really compares with other ways of creating content for your website.
Let’s compare some of the ways to create content:
Writing it Yourself Of course this is the most ideal situation because you know who you are talking to (your market) better than anyone else. As a business owner, you are often responsible for your accounting, marketing, content creation and so much more. It’s hard to find the time for any extra work such as writing all the content you need for your website, newsletter, blog, etc. You can write content yourself and if you do love writing this may be for you. Just remember that there will be a limit on how much time you can devote to writing and still have time for the rest of your business.
Ghostwriter Hiring a ghostwriter can be a wonderful experience if you find the ‘right’ writer. The cost of ghostwriting varies greatly and usually increases with the quality. Expect to pay anywhere from $10-$25 plus for a 450-600 word article.
Reprint Content Reprint content is usually found on article directories such as EzineArticles.com. Writers submit articles and allow you to ‘reprint’ their content on your own website, in your newsletter and on your blog. The drawback to this is that the articles will be leaky because the terms dictate that you must give the author a link back to their own website when you reprint their article.
PLR (Private Label Rights) Content Using PLR content is like combining the benefits of all of the above into one. Even though you haven’t written it yourself, PLR gives you a base that you can easily tweak to your own voice. You can find PLR that is targeted to a specific market, like MomPLReBooks.com. This will mean you’ll need to spend less time tweaking the article to suit your needs because it is already using the words and language that your market understands.
Now that you’re more familiar with the different ways to produce content for your website and business, you’ll no doubt want to use a combination of these to leverage your time, money and efforts. Never stop building quality content. Your visitors will thank you for it and remain loyal to no end.
Wendy Wood is working hard to bring you quality private label rights e-books every month. Each month you’ll have access to a quality PLR e-book, sales page, graphics, ecourse to promote your e-book, and so much more! Click this link http://www.momplrebooks.com to learn more about MomPLReBooks.com.
Want to publish this article? Click here to join the affiliate program.
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