Create a Peel Away Ad

If you spend any time on the internet you’ve probably come across what’s called a peel away ad. They’re those pages where the upper right hand corner of the screen looks like it’s flipped back to reveal something. Sometimes you can see a little bit of what’s underneath – tempting you to click on it and other times there are just a few simple words to entice a click. The tool has become a very effective and unobtrusive method of advertising on a website.
Unlike pop up ads, peel away ads don’t interrupt the visitor as they’re reading. They don’t annoy. And unlike basic sidebar ads – they still capture the attention. Sidebar and banner ads, according to the results of many marketing studies, are visually avoided. If we’re not averting our eyes from them, we’re simply not consciously recognizing them anymore. They’ve become too commonplace to have a strong effect.
Fortunately, using a peel away ad is no more difficult than creating and using a pop up or banner ad. Wonderful software developers have stepped in to offer a number of quick and easy options.
Option 1 Using a WordPress plug-in
If your website is based on a WordPress template then your most likely solution to creating a peel away ad is to utilize a plug-in. Typcially the step are as follows:
* Unzip the plug-in on your hard drive.
* Use the templates provided to customize an image. Modify or create two images (100×100 pixel and 500×500 pixel) in jpg format.
* Upload the folder in your plug-in directory of your WordPress files.
* Now login as admin in your WordPress dashboard, activate the plug-in.
Option 2 hire someone to write the code for you
This option can cost anywhere from $20 to $200 depending on whom you hire and their level of expertise. Hiring someone also means you may need to give them access to your website cPanel which some business owners may not be comfortable doing. If you’d rather outsource this project
The first step is to decide what you want your ad to do and say. Design your ad
The second step is to post the project on a few freelance websites like rentacoder or elance
Gather quotes, view portfolios, ask questions and get a deadline in writing. Find out if they’re going to paste the code into your website or if you’re going to do that step. If you’re going to add the new code to your website, do you know how to do that?
Option 3 Use one of the many inexpensive peel away ad software programs.
This is often the most inexpensive and least time consuming process as well. Products range from free to $40 and enable you to create peel away ads/pages for your website in a matter of hours. Each software product typically offers several image templates to choose from and customize. Once you’ve created your ad, then they provide the code and directions for you to cut and paste into your website code.
Peel away advertisements are a great way to attract attention to a current advertising campaign or promotion. They give your visitor the option to participate, they’re eye catching and they’re unobtrusive. It’s the best of both worlds!