How Can I Increase My Conversion Rate?

Q. I’ve got great traffic coming to my site but very few people are signing up for my newsletter. How can I get more people to actually sign up?

A. How to get more of your traffic to do what you want whether its sign up for a newsletter, buy a product or click a link. This is called increasing your conversion rate and how to do it is a common dilemma. Luckily it’s fairly easy to fix.

Make Your Headline Stand Out

Your headline is the first thing your visitors read; therefore it needs to grab their attention. Make it catchy but also state clearly how your product can benefit the reader.

Don’t Leave Them Hanging

Many times pages are written well but are lacking the call to action – directions that tell the reader what to do after they’ve read the content. The content simply stops and the reader leaves because they don’t know what else to do. If you want your readers to do something, tell them! “Click here to purchase”, “sign up now” and “buy now’ all tell them exactly what you want them to do. Remember, if you do not ask them to take action, they won’t.

Use Bullets

People are so busy these days they don’t have time to read. They simply want to scan web pages to see if the information offered is what they are looking for. For ease of reading, use bullets to explain your products benefits. Your visitors eyes will be drawn to the bulleted text which if written well will keep them reading.

Make Navigating Easy

A professional, organized and easy to navigate site will reduce confusion and help build credibility. Keeping your visitors from getting lost will ensure they don’t click away.

Add Your Photo and Signature

Adding a photo of yourself and your handwritten signature creates realism and trust. Your visitors will feel like they are doing business with a real person instead of just a computer.

Include Testimonials

Testimonials provide further credibility. When someone offers feedback on your product, ask for permission to publish their statement on your site. Also, see if they will provide a photo of themselves to include with it. If your visitors see that real people, just like them, are satisfied; they will be more likely to purchase from you.

Have More Than One Payment Option

Although you may use PayPal for most of your purchases, not everyone has a PayPal account. Giving your visitors more than one payment option will only help increase your sales.

Further Resources

My easy to follow Copywriting Sweetie course teaches you how to write sales-producing copy or grab this website conversion guide.