Q: Hey Alice, I submitted a press release but haven’t had a very good response so far. I was wondering if you could offer some tips on how I can get my press release noticed?

A: It’s important that you write a press release that is newsworthy and it needs to be written so it doesn’t sound like an ad. Reporters and editors receive many releases each and every day and you only have a few seconds to grab their attention.

Here’s a few tips that might help:

1. Use an attention grabbing headline

2. Use the first paragraph to answer all the important questions like who, what, where, when, why & how.

3. This story is for your readers (the editor/reporter and ultimately, their audience) ~ tell them why it would interest them

4. Avoid the hype. Don’t use big words and adjectives. Stick to the facts, ma’am.

5. Focus on benefits: What problems do you solve for your customers or website visitors?

6. Back up your claims with facts and statistics.

However you decide to send your release, you need to stand out from the crowd. You need to create a press release would interest the editor and his target audience.

For more in depth help with press releases, grab a copy of my Press Release Profits course. It teaches you how to create a press release campaign with little to no cost that meets your marketing objective.