Q: How do you decide what will be on a blog and what will be in your newsletter?

I may post more humorous items on my blog or post something “just for fun”. People value their time and I don’t want to waste their valuable email time we know people are already inundated with email.

I rarely post formal articles on my blog and would give those to my newsletter readers instead as it’s what’s expected. If I’m trying to form a relationship with my readers, frequently posting other people’s articles or being so formal in my own kind of defeats the purpose. I definitely tend to be a bit more personal in my blogs (i.e. I share personal info) than in my newsletter  even though mediums usually have a personal tone for me.

As far as what goes where, honestly, it’s a bit haphazard for me. I am just constantly looking for content ideas. If it’s not time to mail out to my list, I’ll probably just post it to my blog. There is no right or wrong answer…it’s just the way it works for me.

If you need ideas on what to write in your blog, read the article What Should I Blog About?

Leave a Reply

Name (required)

Mail (will not be published) (required)

Website

Notify me of followup comments via e-mail

You can add a link to follow you on twitter if you put your username in this box.
Only needs to be added once (unless you change your username). No http or @
Twitter