A: For those who don’t know, a byline is a little write-up at the bottom of an article (also called a “resource box”) where you can write information about yourself and include a link to your website.

This is a GREAT question because people really miss the boat on this one, unfortunately. They want to tell their life story and tell people everything that is on their website. Just because your allowed 7-8 lines for a byline…doesn’t mean you have to use them all.

Get people to CLICK your link.

So, don’t tell people about your dog and your kids, if it not directly related to your business. I’m guessing it’s not. Even if you are a work at home parent, your kids are pretty much irrelevant to your business as far as your prospects are concerned. Don’t get me wrong…I think it’s cool that you’re a work at home parent, but most of your readers won’t care.

Many people are happy just having a visitor click the link and surf around. Well, what happens when that visitor leaves? In most cases, nothing. They’ll never be back. Instead, try to offer a free report or get them to sign up for your mailing list with a compelling reason to subscribe.

Jason Potash’s Article Announcer course and software goes into great detail about this and really teaches you how to get maximum traffic and maximum results from your articles. I highly recommend you check it out if you want to save time, get more traffic and make more money.

Be sure to grab my free Article Marketing Tips.

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