How many years have you been in business?

Just starting out?

How focused are you? Really.

You may plan your days.

Even have a feeling of accomplishment as you hit your targets.

But maybe something is missing.

Someday. Soon. When.

Words you seem to use too often.

Why?

Why not now?

Ask yourself.

Think about it.

What are you waiting for?

What are you trying to achieve?

And there it is…

WHAT ARE YOU TRYING TO ACHIEVE?

Do you know?

Sigh. Of course I know I can hear you thinking.

It’s inside of me. Driving me to get up at dawn, sneak time when I should be doing other things, working when any sane person would be sleeping. Getting up and doing the same thing again tomorrow. And the next day.

So what is it?

Spit it out right now in 3 sentences or less.

This minute.

If you can do that because you have already thought it out… pinpointed it exactly… because you know the words by heart or because you have written it out so many times, or posted it beside your desk and maybe in a few other places where you can view it often, you are probably already well on your way to success.

If not, you need to stop what you’re doing and get clear.

Create you mission statement – one for personal and one for business.

Keep it short and simple. Easy to remember. Easy to reference.

Refer to it daily.

Refer to it morning, noon and night, it’s that important.

YOUR MISSION STATEMENT IS YOUR BUSINESS

If you don’t know what that is, no one else will.

Before you do any task, line it up.

Is it in keeping with your prime objective, your mission statement?

Decision making becomes instant…focus sharp.

Paths open and the fog clears. A weight is lifted.

Just like that.

So, what was it again?

What is your mission statement?

Where will you focus your efforts today?

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