If you sell a general product to a general market, here’s a simple yet powerful copywriting strategy that will increase your sales.

Let’s say you wrote an ebook that teaches job hunters how to get a job in 30 days. And you wrote a sales letter with the headline:

“How To Get A Job In 30 Days Or Less.”

Now, you may be able to generate some sales with that letter. But here’s a strategy that will boost your sales. It’s so simple that it’s surprising how many experienced marketers overlook it.

It’s called market segmentation.

You see, just because your ebook is a general product that appeals to a general market, doesn’t mean that your sales letter has to be general as well.

When it comes to communicating your sales message, a customized message will always outperform a general one.

And that’s where market segmentation comes in.

Instead of writing a general sales letter that targets everyone, write multiple letters that target multiple market segments while selling the same product.

How To Segment Your Market

One easy way to segment your market is to study your keywords. If you’re advertising on Google AdWords, look at the keywords being used by your market.

Going back to the job hunting ebook example, some of the keywords that job hunters use could be:

• Sales job
• Secretarial job
• Engineering job

That’s three market segments right there.

Now, you can customize your sales letter for each market segment. So, your new headlines will be:

“How To Get A Sales Job In 30 Days Or Less.”

“How To Get A Secretarial Job In 30 Days Or Less.”

“How To Get An Engineering Job In 30 Days Or Less.”

So, when job hunters use the keywords “sales job” on Google and arrive on your sales letter with the headline, “How To Get A Sales Job In 30 Days Or Less,” they will definitely be more interested in reading the entire sales letter and eventually be more inclined to buy your ebook.

Do you see the simplicity of the strategy?

All you have to do is write a general sales letter. And then, use it as template to customize your sales message for various market segments.

And don’t worry, it only takes 5 seconds to customize each sales letter. Just use the “Find And Replace” function in your web design software and you can create a customized sales letter for several market segments easily and quickly.

With a sales letter customized for a specific market segment, your sales will increase. I guarantee it.

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