Comments on: Why Podcast? Is it Worth the Bother?

By: jason

jason — Mon, 20 Apr 2009 10:11:33 +0000

Hi Everyone,
Someone has the technology to remove ads from podcast, probably buffering the audio stream in order to achieve that. Now all of you seems to be quite savvy with podcast. Will you buy this technology if it becomes available? Is ads in a podcast really irritating?

By: Dennis Edell

Dennis Edell — Wed, 08 Oct 2008 03:58:01 +0000

Hey thanks Lisa, I’m sure I can come up with some ideas

By: Lisa

Lisa — Tue, 07 Oct 2008 22:36:02 +0000

Thanks Dennis.

In many businesses I see podcasts as an indirect marketing method – “under the radar” almost. Podcasts cannot be pure advertising. They should provide value and substance. So, if you are selling baby toys you might produce a podcast about “Bringing up Baby.” Book sellers could create a podcast book club.

There is almost always an angle that can be found for a podcast. For example, Whirlpool in the US built brand loyalty and recognition by targeting their key demographic with a podcast called American Life, dealing with family (and especially mom) issues.

By: Dennis Edell

Dennis Edell — Tue, 07 Oct 2008 19:18:30 +0000

Hi Lisa,

Awesome thoughts indeed. I have wanted to break into this for a long time, but, talk about info overload!

I read the 2nd paragraph twice and it makes a lot of sense….any ideas on how podcasts might be effective in a “physical product” site sense?

By: Andee Sellman

Andee Sellman — Mon, 06 Oct 2008 08:10:03 +0000

Hi Lisa,
Great thoughts on podcasting. Lots of our clients like to listen to material in their cars while driving around and many cars now have ipod adaptors.
I would be lost without my ipod and if a podcast is well done it can be a very warm form of communicating with people becasue you can get the ‘feel’ of the communication through the inflections in a person’s voice.