Michel Fortin – Direct Response Copywriting Expert

Using the Power of Words to Create Compelling Copy

Michel Fortin is most well-known online for his copywriting skills. As you may know, one of my first online gigs was as a copywriter for hire. One of my biggest mentors during this time (and still to this day) was Michel Fortin. With over 20 years of direct response experience under his belt, you’d be hard pressed to find another copywriter who compares.

Michel has a way of compiling words on screen and off that can make just about any reader want to do what he’s trying to get them to with his sales copy. The difference between Michel and the hundreds of other copywriters out there is that Michel understands that there is more to copy than just the words on a computer screen.

He loves to test and track results of everything he does. He even lets others in on how he does it from time to time on his blog, MichelFortin.com. He also has a brilliant eye for design and can make words, layout and images work in beautiful symmetry, meaning amazing boosts to conversion rates.

Michel also believes in being honest sometimes brutally honest. You won’t find any sugar coated information or hype from him. Unlike some Internet marketers out there, Michel realizes that honesty is what will ultimately get you where you want and need to be in both life and business.

A great example of this was his personal take on Web 2.0 and it’s affect on sales copy. You can see exactly what Michel thinks about these two important elements of online business in his free “The Death of a Sales letter” white paper. Although I found the title of the report to be a bit sensationalistic, it certainly shows him as a direct response copywriter moving with the time.

Michel has written sales copy for many well-known and respected Internet marketers including John Reese, Yanik Silver, and Frank Kern, just to name a few. One sales letter he wrote for John Reese brought in over $1 million in sales in less than 24 hours.

How’s that for displaying the magnitude his techniques have on those who read his copy? Since then, he’s been behind the scenes of number even bigger launches.

Although he no longer writes copy for clients, Michel has stuck with the copywriting field and now helps others craft copy just as well as he does through various avenues including personal coaching, live teleseminars, and a membership area at The Copy Doctor, where he breaks down members’ copy in over 60 hours of video critiques and tons more. He also offers great tips, articles and a hugely popular forum, no matter what stage of the copy writing game you’re in.

Learn More From Michel

The Copy Doctor: Discover million dollar copywriting secrets as Michel breaks down members’ copy in over 60 hours of video critiques.

CopywritersBoard: Grab Michel’s great tips and articles to boost your copywriting skills, no matter what level you’re at.